Award-winning Case Study For Ford South Africa By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Ford South Africa”, or large enterprises, they have established a Facebook page for advertising and promotion. “Ford South Africa” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Ford South Africa” through the method of adspy!

Ford South Africa Facebook ad Introduction by ad spy method

“Ford South Africa” introduction:Founded in 1923, Ford South Africa employs 2,600 people and is proud to be one of the country’s leading automotive companies. Customer service: 0860 011 022 or email Responses managed by Caylon [^CO] and Refilwe [^RP]

“Ford South Africa” Facebook ads last run:2020-02-17 05:40:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Ford South Africa” ads data to help “Ford South Africa” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Ford South Africa”. In this report, we analyze in detail the best ad cases of “Ford South Africa”.

Ford South Africa Top3 Ads Case Study:

Advertisers Ford South Africa Ford South Africa Ford South Africa
Ad title #FordRanger #InternationalMotherLanguageDay #FordRanger
Ad text When you need a hard worker, an early riser and a reliable partner, you can look to the New #Ford... How many of our 11 official languages can you speak? Whatever your mother tongue, we definitely h... The New #FordRanger is the perfect companion for big tasks, from mining stone and rock, to planti...
CTA type N/A N/A N/A
Ad format Video Video Video
Categories other other other
Duration 1 days 1 days 1 days
Like 58 298 999

Ford South Africa Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Ford South Africa” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Ford South Africa” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Ford South Africa” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title #FordRanger #InternationalMotherLanguageDay #FordRanger
Ad text  When you need a hard worker, an early riser and a reliable partner, you can look to the New #Ford...  How many of our 11 official languages can you speak? Whatever your mother tongue, we definitely h...  The New #FordRanger is the perfect companion for big tasks, from mining stone and rock, to planti...
Ad type  other  other  other
Ad word count 113  179  283

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Ford South Africa”, the text type used is other to obtain the best ad performance. “Ford South Africa” can use this copy style more. On the other hand, “Ford South Africa” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Ford South Africa” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Ford South Africa” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Ford South Africa” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Ford South Africa” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Ford South Africa” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Ford South Africa”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Ford South Africa” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Ford South Africa” ad case study report

If you want to check the best ad case study of other advertisers related to “Ford South Africa”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Ford South Africa”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.