Award-winning Case Study For Foo Foo Festival By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Foo Foo Festival”, or large enterprises, they have established a Facebook page for advertising and promotion. “Foo Foo Festival” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Foo Foo Festival” through the method of adspy!

Foo Foo Festival Facebook ad Introduction by ad spy method

“Foo Foo Festival” introduction:Foo Foo Fest is a 12-day celebration of existing and new culturally creative happenings, events and moments under one banner, in Pensacola, Fla.

“Foo Foo Festival” Facebook ads last run:2020-02-24 15:02:23

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Foo Foo Festival” ads data to help “Foo Foo Festival” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Foo Foo Festival”. In this report, we analyze in detail the best ad cases of “Foo Foo Festival”.

Foo Foo Festival Top3 Ads Case Study:

Advertisers Foo Foo Festival Foo Foo Festival Foo Foo Festival
Ad title Foo Foo Festival Foo Foo Festival Foo Foo Festival
Ad text Thank you to everyone for coming out to our 5th annual Foo Foo Festival! We hope you had an amazi... Jazz for Justice is happening Sunday, November 11th from 2 to 7pm at Seville Quarter. Performanc... Don't miss out on good food and a great time at Pensacola Eggfest, presented by KIA Autosport on ...
Ad format Image Video Video
Categories Festival Festival Festival
Duration 3 days 1 days 1 days
Like 96 2 2

Foo Foo Festival Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Foo Foo Festival” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Foo Foo Festival” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Foo Foo Festival” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Foo Foo Festival Foo Foo Festival Foo Foo Festival
Ad text  Thank you to everyone for coming out to our 5th annual Foo Foo Festival! We hope you had an amazi...  Jazz for Justice is happening Sunday, November 11th from 2 to 7pm at Seville Quarter. Performanc...  Don't miss out on good food and a great time at Pensacola Eggfest, presented by KIA Autosport on ...
Ad type  other  other  other
Ad word count 806  307  277

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Foo Foo Festival”, the text type used is other to obtain the best ad performance. “Foo Foo Festival” can use this copy style more. On the other hand, “Foo Foo Festival” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Foo Foo Festival” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Foo Foo Festival” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Foo Foo Festival” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Foo Foo Festival” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Foo Foo Festival” top 3 ads schedules are: 3 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Foo Foo Festival”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Foo Foo Festival” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Foo Foo Festival” ad case study report

If you want to check the best ad case study of other advertisers related to “Foo Foo Festival”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Foo Foo Festival”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.