Award-winning Case Study For Following the Book Ministries By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Following the Book Ministries”, or large enterprises, they have established a Facebook page for advertising and promotion. “Following the Book Ministries” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Following the Book Ministries” through the method of adspy!

Following the Book Ministries Facebook ad Introduction by ad spy method

“Following the Book Ministries” introduction:Following the Book Ministries is dedicated to bring the Bible to every part of the English speaking world with daily audio devotions.

“Following the Book Ministries” Facebook ads last run:2020-02-22 13:04:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Following the Book Ministries” ads data to help “Following the Book Ministries” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Following the Book Ministries”. In this report, we analyze in detail the best ad cases of “Following the Book Ministries”.

Following the Book Ministries Top3 Ads Case Study:

Advertisers Following the Book Ministries Following the Book Ministries Following the Book Ministries
Ad title Two Crosses Grace Following the Book Ministries
Ad text There is no Christianity without two crosses. Jesus' cross and ours. Grace is one of most beautiful words of the English language, in my opinion. Of course, there are... Lost and Found - We are lost without Jesus!
Ad format Image Carousel Image
Categories Religious Organization Religious Organization Religious Organization
Duration 14 days 10 days 11 days
Like 198 3668 81

Following the Book Ministries Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Following the Book Ministries” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Following the Book Ministries” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Following the Book Ministries” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Two Crosses Grace Following the Book Ministries
Ad text  There is no Christianity without two crosses. Jesus' cross and ours.  Grace is one of most beautiful words of the English language, in my opinion. Of course, there are...  Lost and Found - We are lost without Jesus!
Ad type  other  other  other
Ad word count 118  854  96

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Following the Book Ministries”, the text type used is other to obtain the best ad performance. “Following the Book Ministries” can use this copy style more. On the other hand, “Following the Book Ministries” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Following the Book Ministries” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Following the Book Ministries” are:LEARN_MORE,N/A,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Following the Book Ministries” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Following the Book Ministries” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Following the Book Ministries” top 3 ads schedules are: 14 days,10 days, and 11 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Following the Book Ministries”‘s top 1 ad duration is 14 days. Every advertisement has a life cycle.
“Following the Book Ministries” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Following the Book Ministries” ad case study report

If you want to check the best ad case study of other advertisers related to “Following the Book Ministries”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Following the Book Ministries”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.