Award-winning Case Study For FOCUS Fit & Gesund By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “FOCUS Fit & Gesund”, or large enterprises, they have established a Facebook page for advertising and promotion. “FOCUS Fit & Gesund” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “FOCUS Fit & Gesund” through the method of adspy!

FOCUS Fit & Gesund Facebook ad Introduction by ad spy method

“FOCUS Fit & Gesund” introduction:Wir erklären euch praktisch und lebensnah, wie ihr euren Alltag fit und vor allem gesund gestaltet! Achtet auf euch!

“FOCUS Fit & Gesund” Facebook ads last run:2020-02-17 07:12:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “FOCUS Fit & Gesund” ads data to help “FOCUS Fit & Gesund” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “FOCUS Fit & Gesund”. In this report, we analyze in detail the best ad cases of “FOCUS Fit & Gesund”.

FOCUS Fit & Gesund Top3 Ads Case Study:

Advertisers FOCUS Fit & Gesund FOCUS Fit & Gesund FOCUS Fit & Gesund
Ad title Was nach einem Rauchstopp im Körper passiert Leitungswasser bedenkenlos trinken? Gesunder Umgang mit Alkohol
Ad text Fällt es dir schwer, mit dem #Rauchen aufzuhören? Jede Minute, die du auf eine Zigarette verzicht... Müht ihr euch mit schweren Kisten ab oder trinkt ihr einfach das #Wasser aus dem Hahn? Im Text le... Ein Feierabendbier mit Freunden, ein Prosecco zum Frühstück oder Cocktails am Abend - #Alkohol ge...
Ad format Image Image Image
Categories Media/News Company Media/News Company Media/News Company
Duration 339 days 195 days 195 days
Like 251 15 12

FOCUS Fit & Gesund Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “FOCUS Fit & Gesund” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“FOCUS Fit & Gesund” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “FOCUS Fit & Gesund” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Was nach einem Rauchstopp im Körper passiert Leitungswasser bedenkenlos trinken? Gesunder Umgang mit Alkohol
Ad text  Fällt es dir schwer, mit dem #Rauchen aufzuhören? Jede Minute, die du auf eine Zigarette verzicht...  Müht ihr euch mit schweren Kisten ab oder trinkt ihr einfach das #Wasser aus dem Hahn? Im Text le...  Ein Feierabendbier mit Freunden, ein Prosecco zum Frühstück oder Cocktails am Abend - #Alkohol ge...
Ad type  other  other  other
Ad word count 187  184  241

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “FOCUS Fit & Gesund”, the text type used is other to obtain the best ad performance. “FOCUS Fit & Gesund” can use this copy style more. On the other hand, “FOCUS Fit & Gesund” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “FOCUS Fit & Gesund” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “FOCUS Fit & Gesund” are:LEARN_MORE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “FOCUS Fit & Gesund” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “FOCUS Fit & Gesund” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “FOCUS Fit & Gesund” top 3 ads schedules are: 339 days,195 days, and 195 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “FOCUS Fit & Gesund”‘s top 1 ad duration is 339 days. Every advertisement has a life cycle.
“FOCUS Fit & Gesund” should put ads in the best time period, so that ads get the most value in a limited time.

Related “FOCUS Fit & Gesund” ad case study report

If you want to check the best ad case study of other advertisers related to “FOCUS Fit & Gesund”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “FOCUS Fit & Gesund”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.