Award-winning Case Study For Focus Camera By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Focus Camera”, or large enterprises, they have established a Facebook page for advertising and promotion. “Focus Camera” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Focus Camera” through the method of adspy!

Focus Camera Facebook ad Introduction by ad spy method

“Focus Camera” introduction:Focus Camera is an online retailer that has been in the business since 1966. We carry a wide range of all photographic products at competitive prices.

“Focus Camera” Facebook ads last run:2020-02-21 08:12:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Focus Camera” ads data to help “Focus Camera” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Focus Camera”. In this report, we analyze in detail the best ad cases of “Focus Camera”.

Focus Camera Top3 Ads Case Study:

 1st2nd3rd
Advertisers Focus Camera Focus Camera Focus Camera
Ad title Buy Now! Sony Trade-in Event Sony Alpha a6400 Mirrorless Digital Camera with 18-135mm Lens (Black)
Ad text  For a limited time get a free bag, memory card, battery and photo editing software with all Sony ... The World's fastest eye AF, 4K video and flip up touchscreen.
CTA type N/A LEARN_MORE SHOP_NOW
Ad format Image Image Image
Categories Camera Store Camera Store Camera Store
Duration 20 days 48 days 6 days
Like 0 2 1

Focus Camera Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Focus Camera” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Focus Camera” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Focus Camera” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Buy Now! Sony Trade-in Event Sony Alpha a6400 Mirrorless Digital Camera with 18-135mm Lens (Black)
Ad text    For a limited time get a free bag, memory card, battery and photo editing software with all Sony ...  The World's fastest eye AF, 4K video and flip up touchscreen.
Ad type  other  other  other
Ad word count 0  105  61

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Focus Camera”, the text type used is other to obtain the best ad performance. “Focus Camera” can use this copy style more. On the other hand, “Focus Camera” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Focus Camera” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Focus Camera” are:N/A,LEARN_MORE,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Focus Camera” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Focus Camera” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Focus Camera” top 3 ads schedules are: 20 days,48 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Focus Camera”‘s top 1 ad duration is 20 days. Every advertisement has a life cycle.
“Focus Camera” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Focus Camera” ad case study report

If you want to check the best ad case study of other advertisers related to “Focus Camera”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Focus Camera”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.