Award-winning Case Study For Focallure Beauty By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Focallure Beauty”, or large enterprises, they have established a Facebook page for advertising and promotion. “Focallure Beauty” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Focallure Beauty” through the method of adspy!

Focallure Beauty Facebook ad Introduction by ad spy method

“Focallure Beauty” introduction:Finding affordable, cruelty-free makeup and skin care that is high-quality can be a challenge. This is why we created Focallure. Along being affordable, we try to provide the latest products, so you can stay on trend and save money.

“Focallure Beauty” Facebook ads last run:2020-02-20 23:24:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Focallure Beauty” ads data to help “Focallure Beauty” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Focallure Beauty”. In this report, we analyze in detail the best ad cases of “Focallure Beauty”.

Focallure Beauty Top3 Ads Case Study:

Advertisers Focallure Beauty Focallure Beauty Focallure Beauty
Ad title Get Your First BabeBox® For FREE! Chosen By The World's Best Beauty Bloggers The Easiest, Fastest Way to Apply Magnetic Lashes
Ad text Meet next month BabeBox® Start your first month for FREE! No strings attached. Cancel anytime. Meet BabeBox. Your Next Beauty Subscription Box. This Magnetic Eyeliner Changes Everything Apply False Magnetic Lashes in 10 Seconds! Get Yours...
Ad format Image Video Video
Categories Health/Beauty Health/Beauty Health/Beauty
Duration 159 days 1 days 43 days
Like 4433 44 44

Focallure Beauty Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Focallure Beauty” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Focallure Beauty” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Focallure Beauty” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Get Your First BabeBox® For FREE! Chosen By The World's Best Beauty Bloggers The Easiest, Fastest Way to Apply Magnetic Lashes
Ad text  Meet next month BabeBox® Start your first month for FREE! No strings attached. Cancel anytime.  Meet BabeBox. Your Next Beauty Subscription Box.  This Magnetic Eyeliner Changes Everything Apply False Magnetic Lashes in 10 Seconds! Get Yours...
Ad type  other  other  other
Ad word count 96  48  125

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Focallure Beauty”, the text type used is other to obtain the best ad performance. “Focallure Beauty” can use this copy style more. On the other hand, “Focallure Beauty” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Focallure Beauty” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Focallure Beauty” are:GET_OFFER,LEARN_MORE,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_OFFER” help “Focallure Beauty” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Focallure Beauty” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Focallure Beauty” top 3 ads schedules are: 159 days,1 days, and 43 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Focallure Beauty”‘s top 1 ad duration is 159 days. Every advertisement has a life cycle.
“Focallure Beauty” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Focallure Beauty” ad case study report

If you want to check the best ad case study of other advertisers related to “Focallure Beauty”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Focallure Beauty”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.