Award-winning Case Study For Focal Russia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Focal Russia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Focal Russia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Focal Russia” through the method of adspy!

Focal Russia Facebook ad Introduction by ad spy method

“Focal Russia” introduction:Аудиотехника для дома и автомобиля

“Focal Russia” Facebook ads last run:2020-02-25 12:02:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Focal Russia” ads data to help “Focal Russia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Focal Russia”. In this report, we analyze in detail the best ad cases of “Focal Russia”.

Focal Russia Top3 Ads Case Study:

Advertisers Focal Russia Focal Russia Focal Russia
Ad title Focal Russia Focal Russia Focal Russia
Ad text Акустические системы класса High End. Made in France. LISTEN WIRELESS CHIC OLIVE/ PURPLE/ BLUE «Пожалуй, самые сказочные беспроводные наушники» Focal Chorus со скидкой до 20%. Focal в твоём городе:!c...
Ad format Image Image Image
Categories Product/Service Product/Service Product/Service
Duration 280 days 1 days 6 days
Like 32 89 32

Focal Russia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Focal Russia” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Focal Russia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Focal Russia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Focal Russia Focal Russia Focal Russia
Ad text  Акустические системы класса High End. Made in France.  LISTEN WIRELESS CHIC OLIVE/ PURPLE/ BLUE «Пожалуй, самые сказочные беспроводные наушники»  Focal Chorus со скидкой до 20%. Focal в твоём городе:!c...
Ad type  other  other  other
Ad word count 53  91  181

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Focal Russia”, the text type used is other to obtain the best ad performance. “Focal Russia” can use this copy style more. On the other hand, “Focal Russia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Focal Russia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Focal Russia” are:SHOP_NOW,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Focal Russia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Focal Russia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Focal Russia” top 3 ads schedules are: 280 days,1 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Focal Russia”‘s top 1 ad duration is 280 days. Every advertisement has a life cycle.
“Focal Russia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Focal Russia” ad case study report

If you want to check the best ad case study of other advertisers related to “Focal Russia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Focal Russia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.