Award-winning Case Study For FMG Portal By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “FMG Portal”, or large enterprises, they have established a Facebook page for advertising and promotion. “FMG Portal” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “FMG Portal” through the method of adspy!

FMG Portal Facebook ad Introduction by ad spy method

“FMG Portal” introduction:FMG Portal: Leaders in providing Foreign Medical Students and Graduates the assistance and direction needed to achieve medical residency in the U.S.

“FMG Portal” Facebook ads last run:2020-02-01 02:58:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “FMG Portal” ads data to help “FMG Portal” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “FMG Portal”. In this report, we analyze in detail the best ad cases of “FMG Portal”.

FMG Portal Top3 Ads Case Study:

Advertisers FMG Portal FMG Portal FMG Portal
Ad title Medical Student Looking For Clinical Electives In The USA? Guaranteed Placement For Clinical Electives In The USA Teaching Doctors Needed to Host Clinical Rotations!
Ad text Get Hands-On Clinical Experience In The USA Get Hands-On Clinical Experience In The USA ‍⚕️ Attending Physicians Needed! ‍⚕️ We are looking for Qualified, Board Certified, Attending Ph...
Ad format Image Image Image
Categories Organization Organization Organization
Duration 110 days 110 days 147 days
Like 4 1 0

FMG Portal Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “FMG Portal” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“FMG Portal” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “FMG Portal” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Medical Student Looking For Clinical Electives In The USA? Guaranteed Placement For Clinical Electives In The USA Teaching Doctors Needed to Host Clinical Rotations!
Ad text  Get Hands-On Clinical Experience In The USA  Get Hands-On Clinical Experience In The USA  ‍⚕️ Attending Physicians Needed! ‍⚕️ We are looking for Qualified, Board Certified, Attending Ph...
Ad type  other  other  other
Ad word count 43  43  366

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “FMG Portal”, the text type used is other to obtain the best ad performance. “FMG Portal” can use this copy style more. On the other hand, “FMG Portal” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “FMG Portal” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “FMG Portal” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “FMG Portal” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “FMG Portal” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “FMG Portal” top 3 ads schedules are: 110 days,110 days, and 147 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “FMG Portal”‘s top 1 ad duration is 110 days. Every advertisement has a life cycle.
“FMG Portal” should put ads in the best time period, so that ads get the most value in a limited time.

Related “FMG Portal” ad case study report

If you want to check the best ad case study of other advertisers related to “FMG Portal”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “FMG Portal”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.