Award-winning Case Study For Florida Today By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Florida Today”, or large enterprises, they have established a Facebook page for advertising and promotion. “Florida Today” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Florida Today” through the method of adspy!

Florida Today Facebook ad Introduction by ad spy method

“Florida Today” introduction:Updates from Florida's Space Coast and Brevard County by FLORIDA TODAY.

“Florida Today” Facebook ads last run:2020-01-24 18:25:14

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Florida Today” ads data to help “Florida Today” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Florida Today”. In this report, we analyze in detail the best ad cases of “Florida Today”.

Florida Today Top3 Ads Case Study:

 1st2nd3rd
Advertisers Florida Today Florida Today Florida Today
Ad title SpaceX test fires rocket at Cape Canaveral, but delays Starlink launch Weekend plans? Try SpaceX's next Starlink launch from Cape Canaveral At Cape Canaveral, Blue Origin's water tower is one of the tallest in the world
Ad text Sunday's liftoff time at Launch Complex 40 is slated for 10:25 a.m. The 10:47 a.m. liftoff from Launch Complex 40 is ideal for Space Coast visitors and residents to ... "That's a pretty big beast of a structure," said Paul Cosentino, a professor of mechanical and ci...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 55 11 90

Florida Today Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Florida Today” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Florida Today” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Florida Today” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title SpaceX test fires rocket at Cape Canaveral, but delays Starlink launch Weekend plans? Try SpaceX's next Starlink launch from Cape Canaveral At Cape Canaveral, Blue Origin's water tower is one of the tallest in the world
Ad text  Sunday's liftoff time at Launch Complex 40 is slated for 10:25 a.m.  The 10:47 a.m. liftoff from Launch Complex 40 is ideal for Space Coast visitors and residents to ...  "That's a pretty big beast of a structure," said Paul Cosentino, a professor of mechanical and ci...
Ad type  other  other  other
Ad word count 67  150  129

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Florida Today”, the text type used is other to obtain the best ad performance. “Florida Today” can use this copy style more. On the other hand, “Florida Today” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Florida Today” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Florida Today” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Florida Today” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Florida Today” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Florida Today” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Florida Today”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Florida Today” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Florida Today” ad case study report

If you want to check the best ad case study of other advertisers related to “Florida Today”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Florida Today”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.