Award-winning Case Study For Flight of the Gibbon By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Flight of the Gibbon”, or large enterprises, they have established a Facebook page for advertising and promotion. “Flight of the Gibbon” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Flight of the Gibbon” through the method of adspy!

Flight of the Gibbon Facebook ad Introduction by ad spy method

“Flight of the Gibbon” introduction:Come and Experience our World Famous Zipline Adventure in 2 locations in Thailand. Chiang Mai & Bangkok/Pattaya.

“Flight of the Gibbon” Facebook ads last run:2020-02-14 08:05:09

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Flight of the Gibbon” ads data to help “Flight of the Gibbon” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Flight of the Gibbon”. In this report, we analyze in detail the best ad cases of “Flight of the Gibbon”.

Flight of the Gibbon Top3 Ads Case Study:

Advertisers Flight of the Gibbon Flight of the Gibbon Flight of the Gibbon
Ad title Flight of the Gibbon Flight of the Gibbon Photos from Flight of the Gibbon's post
Ad text The ONLY Zipline with Wild Gibbons! Don't miss out on Thailands most exciting rainforest experie... Flight of the Gibbon Bangkok/Pattaya is on one the highest rated adventures in Thailand. Prices i... Flight of the Gibbon is booking out fast for the upcoming songkran festival (Thai New Year) for b...
Ad format Video Video Carousel
Categories Eco Tour Agency Eco Tour Agency Eco Tour Agency
Duration 152 days 2 days 9 days
Like 111 34 631

Flight of the Gibbon Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Flight of the Gibbon” top 3 ads are: Video,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Flight of the Gibbon” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Flight of the Gibbon” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Flight of the Gibbon Flight of the Gibbon Photos from Flight of the Gibbon's post
Ad text  The ONLY Zipline with Wild Gibbons! Don't miss out on Thailands most exciting rainforest experie...  Flight of the Gibbon Bangkok/Pattaya is on one the highest rated adventures in Thailand. Prices i...  Flight of the Gibbon is booking out fast for the upcoming songkran festival (Thai New Year) for b...
Ad type  other  other  other
Ad word count 139  275  315

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Flight of the Gibbon”, the text type used is other to obtain the best ad performance. “Flight of the Gibbon” can use this copy style more. On the other hand, “Flight of the Gibbon” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Flight of the Gibbon” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Flight of the Gibbon” are:N/A,N/A,NO_BUTTON.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Flight of the Gibbon” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Flight of the Gibbon” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Flight of the Gibbon” top 3 ads schedules are: 152 days,2 days, and 9 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Flight of the Gibbon”‘s top 1 ad duration is 152 days. Every advertisement has a life cycle.
“Flight of the Gibbon” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Flight of the Gibbon” ad case study report

If you want to check the best ad case study of other advertisers related to “Flight of the Gibbon”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Flight of the Gibbon”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.