Award-winning Case Study For Flight Centre Travel Academy By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Flight Centre Travel Academy”, or large enterprises, they have established a Facebook page for advertising and promotion. “Flight Centre Travel Academy” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Flight Centre Travel Academy” through the method of adspy!

Flight Centre Travel Academy Facebook ad Introduction by ad spy method

“Flight Centre Travel Academy” introduction:Flight Centre Travel Academy offers training for people wanting to enter the travel industry. Learn from the best in the biz! Call 1300 369 649

“Flight Centre Travel Academy” Facebook ads last run:2020-02-17 06:08:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Flight Centre Travel Academy” ads data to help “Flight Centre Travel Academy” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Flight Centre Travel Academy”. In this report, we analyze in detail the best ad cases of “Flight Centre Travel Academy”.

Flight Centre Travel Academy Top3 Ads Case Study:

Advertisers Flight Centre Travel Academy Flight Centre Travel Academy Flight Centre Travel Academy
Ad title Diploma of Travel and Tourism Diploma of Travel and Tourism Study with Australia's largest travel company
Ad text Begin your studies with us in January and by October next year you'll be working in Travel! Land your dream career just like our graduate Candice. Apply now to start in July or September! This month could be the start of your next career move. Study your passion, online or on-campus.
Ad format Image Image Image
Categories other other Education
Duration 11 days 22 days 1 days
Like 41 364 12

Flight Centre Travel Academy Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Flight Centre Travel Academy” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Flight Centre Travel Academy” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Flight Centre Travel Academy” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Diploma of Travel and Tourism Diploma of Travel and Tourism Study with Australia's largest travel company
Ad text  Begin your studies with us in January and by October next year you'll be working in Travel!  Land your dream career just like our graduate Candice. Apply now to start in July or September!  This month could be the start of your next career move. Study your passion, online or on-campus.
Ad type  other  other  other
Ad word count 91  95  96

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Flight Centre Travel Academy”, the text type used is other to obtain the best ad performance. “Flight Centre Travel Academy” can use this copy style more. On the other hand, “Flight Centre Travel Academy” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Flight Centre Travel Academy” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Flight Centre Travel Academy” are:LEARN_MORE,APPLY_NOW,APPLY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Flight Centre Travel Academy” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Flight Centre Travel Academy” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Flight Centre Travel Academy” top 3 ads schedules are: 11 days,22 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Flight Centre Travel Academy”‘s top 1 ad duration is 11 days. Every advertisement has a life cycle.
“Flight Centre Travel Academy” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Flight Centre Travel Academy” ad case study report

If you want to check the best ad case study of other advertisers related to “Flight Centre Travel Academy”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Flight Centre Travel Academy”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.