Award-winning Case Study For Flight Centre Australia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Flight Centre Australia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Flight Centre Australia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Flight Centre Australia” through the method of adspy!

Flight Centre Australia Facebook ad Introduction by ad spy method

“Flight Centre Australia” introduction:We are the airfare experts. Visit us at or call 1300 259 063 to start seeing the world.

“Flight Centre Australia” Facebook ads last run:2020-02-17 06:40:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Flight Centre Australia” ads data to help “Flight Centre Australia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Flight Centre Australia”. In this report, we analyze in detail the best ad cases of “Flight Centre Australia”.

Flight Centre Australia Top3 Ads Case Study:

Advertisers Flight Centre Australia Flight Centre Australia Flight Centre Australia
Ad title Fly Sydney to Hawaii Search & book online with Flight Centre! NZ Ski + airfare package from $1135* ⛷️
Ad text Search, compare & book flights online with no online booking feeˇ ˇMerchant fees may apply No online booking feeˇ now at! ˇMerchant fees may apply Ready for a NZ ski holiday? Escape to Mount Ruapehu with this amazing ski holiday deal! ⛷️ ✓ Ret...
Ad format Carousel Video Image
Categories other other other
Duration 1 days 2 days 1 days
Like 0 29 1

Flight Centre Australia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Flight Centre Australia” top 3 ads are: Carousel,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Flight Centre Australia” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Flight Centre Australia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Fly Sydney to Hawaii Search & book online with Flight Centre! NZ Ski + airfare package from $1135* ⛷️
Ad text  Search, compare & book flights online with no online booking feeˇ ˇMerchant fees may apply  No online booking feeˇ now at! ˇMerchant fees may apply  Ready for a NZ ski holiday? Escape to Mount Ruapehu with this amazing ski holiday deal! ⛷️ ✓ Ret...
Ad type  other  other  other
Ad word count 90  75  248

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Flight Centre Australia”, the text type used is other to obtain the best ad performance. “Flight Centre Australia” can use this copy style more. On the other hand, “Flight Centre Australia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Flight Centre Australia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Flight Centre Australia” are:BOOK_TRAVEL,BOOK_TRAVEL,GET_OFFER_VIEW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Flight Centre Australia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Flight Centre Australia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Flight Centre Australia” top 3 ads schedules are: 1 days,2 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Flight Centre Australia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Flight Centre Australia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Flight Centre Australia” ad case study report

If you want to check the best ad case study of other advertisers related to “Flight Centre Australia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Flight Centre Australia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.