Award-winning Case Study For Flexicover Travel Insurance By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Flexicover Travel Insurance”, or large enterprises, they have established a Facebook page for advertising and promotion. “Flexicover Travel Insurance” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Flexicover Travel Insurance” through the method of adspy!

Flexicover Travel Insurance Facebook ad Introduction by ad spy method

“Flexicover Travel Insurance” introduction:One of the UK's leading direct sell travel insurance providers, Flexicover is a division of Citybond Holdings plc, which has been trading for over 30 years

“Flexicover Travel Insurance” Facebook ads last run:2020-02-22 16:32:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Flexicover Travel Insurance” ads data to help “Flexicover Travel Insurance” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Flexicover Travel Insurance”. In this report, we analyze in detail the best ad cases of “Flexicover Travel Insurance”.

Flexicover Travel Insurance Top3 Ads Case Study:

Advertisers Flexicover Travel Insurance Flexicover Travel Insurance Flexicover Travel Insurance
Ad title 20% Off Travel Insurance 20% Off Travel Insurance 25% Off Travel Insurance
Ad text Get 20% off your Flexicover travel insurance policy during 2019. Get 20% off your Flexicover travel insurance policy during autumn 2018. Get 25% off your Flexicover travel insurance policy this Black Friday.
Ad format Image Image Image
Categories Insurance Agent Insurance Agent Insurance Agent
Duration 60 days 117 days 5 days
Like 0 2 0

Flexicover Travel Insurance Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Flexicover Travel Insurance” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Flexicover Travel Insurance” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Flexicover Travel Insurance” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 20% Off Travel Insurance 20% Off Travel Insurance 25% Off Travel Insurance
Ad text  Get 20% off your Flexicover travel insurance policy during 2019.  Get 20% off your Flexicover travel insurance policy during autumn 2018.  Get 25% off your Flexicover travel insurance policy this Black Friday.
Ad type  other  other  other
Ad word count 64  71  70

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Flexicover Travel Insurance”, the text type used is other to obtain the best ad performance. “Flexicover Travel Insurance” can use this copy style more. On the other hand, “Flexicover Travel Insurance” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Flexicover Travel Insurance” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Flexicover Travel Insurance” are:GET_OFFER,GET_OFFER,GET_OFFER.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_OFFER” help “Flexicover Travel Insurance” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Flexicover Travel Insurance” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Flexicover Travel Insurance” top 3 ads schedules are: 60 days,117 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Flexicover Travel Insurance”‘s top 1 ad duration is 60 days. Every advertisement has a life cycle.
“Flexicover Travel Insurance” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Flexicover Travel Insurance” ad case study report

If you want to check the best ad case study of other advertisers related to “Flexicover Travel Insurance”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Flexicover Travel Insurance”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.