Award-winning Case Study For FlatRate Moving By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “FlatRate Moving”, or large enterprises, they have established a Facebook page for advertising and promotion. “FlatRate Moving” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “FlatRate Moving” through the method of adspy!

FlatRate Moving Facebook ad Introduction by ad spy method

“FlatRate Moving” introduction:FlatRate® is a premier, all-inclusive moving company offering local, cross-country, and long distance relocation services w/ roots deeply ingrained in NYC.

“FlatRate Moving” Facebook ads last run:2020-02-17 06:08:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “FlatRate Moving” ads data to help “FlatRate Moving” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “FlatRate Moving”. In this report, we analyze in detail the best ad cases of “FlatRate Moving”.

FlatRate Moving Top3 Ads Case Study:

Advertisers FlatRate Moving FlatRate Moving FlatRate Moving
Ad title The Most Recommended NYC Movers #1 Rated NYC Moving Company FlatRate Moving
Ad text If you and your true love are having trouble deciding on a mover, look no further than FlatRate M... Planning a move? Moving to a new house can be overwhelming and stressful. With Flatrate® you c... What is the one thing you can’t live without in your home? Comment here and let us know! by @apa...
Ad format Image Image Image
Categories other Moving & Storage Service Moving & Storage Service
Duration 1 days 20 days 1 days
Like 13 0 1

FlatRate Moving Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “FlatRate Moving” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“FlatRate Moving” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “FlatRate Moving” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title The Most Recommended NYC Movers #1 Rated NYC Moving Company FlatRate Moving
Ad text  If you and your true love are having trouble deciding on a mover, look no further than FlatRate M...  Planning a move? Moving to a new house can be overwhelming and stressful. With Flatrate® you c...  What is the one thing you can’t live without in your home? Comment here and let us know! by @apa...
Ad type  other  other  other
Ad word count 115  225  110

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “FlatRate Moving”, the text type used is other to obtain the best ad performance. “FlatRate Moving” can use this copy style more. On the other hand, “FlatRate Moving” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “FlatRate Moving” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “FlatRate Moving” are:CONTACT_US,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “CONTACT_US” help “FlatRate Moving” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “FlatRate Moving” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “FlatRate Moving” top 3 ads schedules are: 1 days,20 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “FlatRate Moving”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“FlatRate Moving” should put ads in the best time period, so that ads get the most value in a limited time.

Related “FlatRate Moving” ad case study report

If you want to check the best ad case study of other advertisers related to “FlatRate Moving”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “FlatRate Moving”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.