Award-winning Case Study For Flatiron School By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Flatiron School”, or large enterprises, they have established a Facebook page for advertising and promotion. “Flatiron School” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Flatiron School” through the method of adspy!

Flatiron School Facebook ad Introduction by ad spy method

“Flatiron School” introduction:We teach people how to change things: their careers, their lives, and their world. Launch a career in tech with our on-campus or online courses.

“Flatiron School” Facebook ads last run:2020-02-17 05:24:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Flatiron School” ads data to help “Flatiron School” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Flatiron School”. In this report, we analyze in detail the best ad cases of “Flatiron School”.

Flatiron School Top3 Ads Case Study:

Advertisers Flatiron School Flatiron School Flatiron School
Ad title Launch a cybersecurity career Free Workshop: Coding For Beginners Learn to Code
Ad text If you enjoy critical thinking, research, and analysis, you’re a great fit. In just 12 weeks, you... Curious about coding, but don’t know where to begin? Our introductory coding workshop is a great ... Want to advance your career or completely change it? In as little as 15 weeks, Flatiron School te...
Ad format Image Image Image
Categories other other other
Duration 19 days 1 days 1 days
Like 156 15 32

Flatiron School Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Flatiron School” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Flatiron School” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Flatiron School” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Launch a cybersecurity career Free Workshop: Coding For Beginners Learn to Code
Ad text  If you enjoy critical thinking, research, and analysis, you’re a great fit. In just 12 weeks, you...  Curious about coding, but don’t know where to begin? Our introductory coding workshop is a great ...  Want to advance your career or completely change it? In as little as 15 weeks, Flatiron School te...
Ad type  other  other  other
Ad word count 228  235  470

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Flatiron School”, the text type used is other to obtain the best ad performance. “Flatiron School” can use this copy style more. On the other hand, “Flatiron School” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Flatiron School” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Flatiron School” are:APPLY_NOW,BUY_TICKETS,APPLY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Flatiron School” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Flatiron School” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Flatiron School” top 3 ads schedules are: 19 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Flatiron School”‘s top 1 ad duration is 19 days. Every advertisement has a life cycle.
“Flatiron School” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Flatiron School” ad case study report

If you want to check the best ad case study of other advertisers related to “Flatiron School”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Flatiron School”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.