Award-winning Case Study For Fitness World By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Fitness World”, or large enterprises, they have established a Facebook page for advertising and promotion. “Fitness World” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Fitness World” through the method of adspy!

Fitness World Facebook ad Introduction by ad spy method

“Fitness World” introduction:Fitness World not only offer a unique wellness membership to suit your lifestyle, but also providing everything you need for your workouts by giving attractive packages and unlimited access to Group X classes, Free Steam & Sauna

“Fitness World” Facebook ads last run:2020-02-22 04:40:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Fitness World” ads data to help “Fitness World” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Fitness World”. In this report, we analyze in detail the best ad cases of “Fitness World”.

Fitness World Top3 Ads Case Study:

 1st2nd3rd
Advertisers Fitness World Fitness World Fitness World
Ad title Chỉ từ 5️⃣️7️⃣️0️⃣️k/ tháng bạn sẽ được Tập KHÔNG GIỚI HẠN: GYM, YOGA, GROUPX Photos from Fitness World's post N/A
Ad text Chỉ từ 5️⃣️7️⃣️0️⃣️k/ tháng bạn sẽ được ✔️ Tập KHÔNG GIỚI HẠN: #GYM, #YOGA, #GROUPX ✔️ Sử dụng TH... Chỉ từ 5️⃣️7️⃣️0️⃣️k/ tháng bạn sẽ được ✔️ Tập KHÔNG GIỚI HẠN: #GYM, #YOGA, #GROUPX ✔️ Sử dụng TH... N/A
CTA type MESSAGE_PAGE N/A N/A
Ad format Video Carousel N/A
Categories Gym/Physical Fitness Center N/A other
Duration 142 days 29 days N/A
Like 27 565 N/A

Fitness World Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Fitness World” top 3 ads are: Video,Carousel, and N/A.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Fitness World” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Fitness World” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Chỉ từ 5️⃣️7️⃣️0️⃣️k/ tháng bạn sẽ được Tập KHÔNG GIỚI HẠN: GYM, YOGA, GROUPX Photos from Fitness World's post N/A
Ad text  Chỉ từ 5️⃣️7️⃣️0️⃣️k/ tháng bạn sẽ được ✔️ Tập KHÔNG GIỚI HẠN: #GYM, #YOGA, #GROUPX ✔️ Sử dụng TH...  Chỉ từ 5️⃣️7️⃣️0️⃣️k/ tháng bạn sẽ được ✔️ Tập KHÔNG GIỚI HẠN: #GYM, #YOGA, #GROUPX ✔️ Sử dụng TH...  N/A
Ad type  other  other  other
Ad word count 561  555  N/A

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Fitness World”, the text type used is other to obtain the best ad performance. “Fitness World” can use this copy style more. On the other hand, “Fitness World” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Fitness World” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Fitness World” are:MESSAGE_PAGE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Fitness World” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Fitness World” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Fitness World” top 3 ads schedules are: 142 days,29 days, and N/A.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Fitness World”‘s top 1 ad duration is 142 days. Every advertisement has a life cycle.
“Fitness World” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Fitness World” ad case study report

If you want to check the best ad case study of other advertisers related to “Fitness World”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Fitness World”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.