Award-winning Case Study For Fitness Singles By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Fitness Singles”, or large enterprises, they have established a Facebook page for advertising and promotion. “Fitness Singles” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Fitness Singles” through the method of adspy!

Fitness Singles Facebook ad Introduction by ad spy method

“Fitness Singles” introduction:Fitness Singles is the world's largest online dating community for sports and fitness enthusiasts. Join us at

“Fitness Singles” Facebook ads last run:2020-02-17 08:00:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Fitness Singles” ads data to help “Fitness Singles” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Fitness Singles”. In this report, we analyze in detail the best ad cases of “Fitness Singles”.

Fitness Singles Top3 Ads Case Study:

Advertisers Fitness Singles Fitness Singles Fitness Singles
Ad title Meet Local Singles into Fitness Meet People into Fitness Near You Meet People into Fitness Near You
Ad text Singles compatible with your active lifestyle Join the largest community of active lifestyle enthusiasts for all ages. Meet runners & marathone... Join the largest community of active lifestyle enthusiasts for all ages. Meet runners & marathone...
Ad format Video Image Image
Categories other Website Website
Duration 1 days 508 days 245 days
Like 1105 3664 1575

Fitness Singles Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Fitness Singles” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Fitness Singles” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Fitness Singles” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Meet Local Singles into Fitness Meet People into Fitness Near You Meet People into Fitness Near You
Ad text  Singles compatible with your active lifestyle  Join the largest community of active lifestyle enthusiasts for all ages. Meet runners & marathone...  Join the largest community of active lifestyle enthusiasts for all ages. Meet runners & marathone...
Ad type  other  other  other
Ad word count 45  243  243

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Fitness Singles”, the text type used is other to obtain the best ad performance. “Fitness Singles” can use this copy style more. On the other hand, “Fitness Singles” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Fitness Singles” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Fitness Singles” are:SIGN_UP,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Fitness Singles” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Fitness Singles” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Fitness Singles” top 3 ads schedules are: 1 days,508 days, and 245 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Fitness Singles”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Fitness Singles” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Fitness Singles” ad case study report

If you want to check the best ad case study of other advertisers related to “Fitness Singles”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Fitness Singles”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.