Award-winning Case Study For Fitness First Australia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Fitness First Australia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Fitness First Australia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Fitness First Australia” through the method of adspy!

Fitness First Australia Facebook ad Introduction by ad spy method

“Fitness First Australia” introduction:Fitness leaders inspiring people to go further in life.

“Fitness First Australia” Facebook ads last run:2020-02-17 09:28:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Fitness First Australia” ads data to help “Fitness First Australia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Fitness First Australia”. In this report, we analyze in detail the best ad cases of “Fitness First Australia”.

Fitness First Australia Top3 Ads Case Study:

Advertisers Fitness First Australia Fitness First Australia Fitness First Australia
Ad title 30% Off for Students & Under 25's Fitness Week Is Coming Soon! Get your 5 day free trial pass
Ad text Join Now & Get Up To 30% Off On Your Membership. Hurry, Offer Ends March 31st! Visit Us for Free Between the 6th - 12th of January for Fitness Week and Discover New Ways to Kee... With so many ways to train & 60 different classes, there's no better time to get started.
Ad format Image Video Image
Categories other other other
Duration 5 days 1 days 181 days
Like 11 2 22

Fitness First Australia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Fitness First Australia” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Fitness First Australia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Fitness First Australia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 30% Off for Students & Under 25's Fitness Week Is Coming Soon! Get your 5 day free trial pass
Ad text  Join Now & Get Up To 30% Off On Your Membership. Hurry, Offer Ends March 31st!  Visit Us for Free Between the 6th - 12th of January for Fitness Week and Discover New Ways to Kee...  With so many ways to train & 60 different classes, there's no better time to get started.
Ad type  other  other  other
Ad word count 78  117  89

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Fitness First Australia”, the text type used is other to obtain the best ad performance. “Fitness First Australia” can use this copy style more. On the other hand, “Fitness First Australia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Fitness First Australia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Fitness First Australia” are:LEARN_MORE,DOWNLOAD,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Fitness First Australia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Fitness First Australia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Fitness First Australia” top 3 ads schedules are: 5 days,1 days, and 181 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Fitness First Australia”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Fitness First Australia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Fitness First Australia” ad case study report

If you want to check the best ad case study of other advertisers related to “Fitness First Australia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Fitness First Australia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.