Award-winning Case Study For Fitness Buddy By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Fitness Buddy”, or large enterprises, they have established a Facebook page for advertising and promotion. “Fitness Buddy” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Fitness Buddy” through the method of adspy!

Fitness Buddy Facebook ad Introduction by ad spy method

“Fitness Buddy” introduction:Your single source for fitness motivation, tips, and more. Brought to you by Fitness Buddy, top fitness application in the world. Eat clean. Train Dirty.

“Fitness Buddy” Facebook ads last run:2020-02-03 13:33:25

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Fitness Buddy” ads data to help “Fitness Buddy” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Fitness Buddy”. In this report, we analyze in detail the best ad cases of “Fitness Buddy”.

Fitness Buddy Top3 Ads Case Study:

Advertisers Fitness Buddy Fitness Buddy Fitness Buddy
Ad title Fitness Buddy️ Fitness Buddy+ Gym Workout Log Fitness Buddy+ Gym Workout Log
Ad text Don't know what to do in the gym? Let Fitness Buddy App cover your back and give you best gym wor... It's like having a personal trainer in your pocket Unlock 1700+ unique exercises and start cre... It's like having a personal trainer in your pocket Unlock 1700+ unique exercises and start cre...
Ad format Video Video Video
Categories other other other
Duration 1 days 1 days 1 days
Like 2 1914 114

Fitness Buddy Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Fitness Buddy” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Fitness Buddy” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Fitness Buddy” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Fitness Buddy️ Fitness Buddy+ Gym Workout Log Fitness Buddy+ Gym Workout Log
Ad text  Don't know what to do in the gym? Let Fitness Buddy App cover your back and give you best gym wor...  It's like having a personal trainer in your pocket Unlock 1700+ unique exercises and start cre...  It's like having a personal trainer in your pocket Unlock 1700+ unique exercises and start cre...
Ad type  other  other  other
Ad word count 111  149  149

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Fitness Buddy”, the text type used is other to obtain the best ad performance. “Fitness Buddy” can use this copy style more. On the other hand, “Fitness Buddy” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Fitness Buddy” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Fitness Buddy” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Fitness Buddy” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Fitness Buddy” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Fitness Buddy”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Fitness Buddy” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Fitness Buddy” ad case study report

If you want to check the best ad case study of other advertisers related to “Fitness Buddy”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Fitness Buddy”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.