Award-winning Case Study For Fit Army By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Fit Army”, or large enterprises, they have established a Facebook page for advertising and promotion. “Fit Army” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Fit Army” through the method of adspy!

Fit Army Facebook ad Introduction by ad spy method

“Fit Army” introduction:Active wear made by athletes for athletes, welcome to FIT ARMY, where fashion meets quality.

“Fit Army” Facebook ads last run:2020-02-17 06:32:28

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Fit Army” ads data to help “Fit Army” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Fit Army”. In this report, we analyze in detail the best ad cases of “Fit Army”.

Fit Army Top3 Ads Case Study:

Advertisers Fit Army Fit Army Fit Army
Ad title Timeline Photos Get 15% OFF code: MC2019 Fit Army
Ad text ❤️ FIT ARMY EXPO ❤️ - CLAIM YOUR FREE TICKETS TO THE EXPO! - Over 30 companies exposing - 100s of... Active Wear that adapts to any training style and lifestyle, take a look for yourself. Limited Quantity and Sizes, Grab yours today!
Ad format Image Video Carousel
Categories Clothing (Brand) Clothing (Brand) Clothing (Brand)
Duration 13 days 20 days 3 days
Like 0 1 4

Fit Army Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Fit Army” top 3 ads are: Image,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Fit Army” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Fit Army” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos Get 15% OFF code: MC2019 Fit Army
Ad text  ❤️ FIT ARMY EXPO ❤️ - CLAIM YOUR FREE TICKETS TO THE EXPO! - Over 30 companies exposing - 100s of...  Active Wear that adapts to any training style and lifestyle, take a look for yourself.  Limited Quantity and Sizes, Grab yours today!
Ad type  other  other  other
Ad word count 298  86  45

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Fit Army”, the text type used is other to obtain the best ad performance. “Fit Army” can use this copy style more. On the other hand, “Fit Army” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Fit Army” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Fit Army” are:SUBSCRIBE,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SUBSCRIBE” help “Fit Army” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Fit Army” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Fit Army” top 3 ads schedules are: 13 days,20 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Fit Army”‘s top 1 ad duration is 13 days. Every advertisement has a life cycle.
“Fit Army” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Fit Army” ad case study report

If you want to check the best ad case study of other advertisers related to “Fit Army”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Fit Army”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.