Award-winning Case Study For Firstrade Securities By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Firstrade Securities”, or large enterprises, they have established a Facebook page for advertising and promotion. “Firstrade Securities” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Firstrade Securities” through the method of adspy!

Firstrade Securities Facebook ad Introduction by ad spy method

“Firstrade Securities” introduction:Firstrade is a leading online brokerage offering online and mobile trading of Stock, Options, Mutual Funds, ETFs, Bonds and more.

“Firstrade Securities” Facebook ads last run:2020-02-17 07:40:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Firstrade Securities” ads data to help “Firstrade Securities” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Firstrade Securities”. In this report, we analyze in detail the best ad cases of “Firstrade Securities”.

Firstrade Securities Top3 Ads Case Study:

Advertisers Firstrade Securities Firstrade Securities Firstrade Securities
Ad title Firstrade第一证券|开启零佣金交易时代 Firstrade現金管理賬戶|一個賬戶通全球 尊享$0佣金/每筆交易 - 現在就下載全新第一證券手機APP
Ad text 有什么比低佣金交易更好的事?第一证券为您开启零佣金交易!包括股票、ETFs、期权(也无合约费)、共同基金。无时间限制,无隐藏费用。投资美股,高性价比,只有第一证券! 賬戶存款只需$100即可開戶!在Firstrade,除了交易美股,您還可以擁有ATM/Debit卡! Firstrade現金管理賬戶 = 美股交易賬戶 + 銀行賬戶,投資消費二合一。立即申請! 我們把佣金調降至$0,您就有更多💰進行交易投資。第一證券讓您尊享無佣金交易,7天24小時中文客戶服務。立即開戶!
Ad format Image Image Video
Categories other other other
Duration 42 days 5 days 48 days
Like 26 36 335

Firstrade Securities Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Firstrade Securities” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Firstrade Securities” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Firstrade Securities” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Firstrade第一证券|开启零佣金交易时代 Firstrade現金管理賬戶|一個賬戶通全球 尊享$0佣金/每筆交易 - 現在就下載全新第一證券手機APP
Ad text  有什么比低佣金交易更好的事?第一证券为您开启零佣金交易!包括股票、ETFs、期权(也无合约费)、共同基金。无时间限制,无隐藏费用。投资美股,高性价比,只有第一证券!  賬戶存款只需$100即可開戶!在Firstrade,除了交易美股,您還可以擁有ATM/Debit卡! Firstrade現金管理賬戶 = 美股交易賬戶 + 銀行賬戶,投資消費二合一。立即申請!  我們把佣金調降至$0,您就有更多💰進行交易投資。第一證券讓您尊享無佣金交易,7天24小時中文客戶服務。立即開戶!
Ad type  other  other  other
Ad word count 82  96  56

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Firstrade Securities”, the text type used is other to obtain the best ad performance. “Firstrade Securities” can use this copy style more. On the other hand, “Firstrade Securities” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Firstrade Securities” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Firstrade Securities” are:APPLY_NOW,APPLY_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Firstrade Securities” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Firstrade Securities” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Firstrade Securities” top 3 ads schedules are: 42 days,5 days, and 48 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Firstrade Securities”‘s top 1 ad duration is 42 days. Every advertisement has a life cycle.
“Firstrade Securities” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Firstrade Securities” ad case study report

If you want to check the best ad case study of other advertisers related to “Firstrade Securities”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Firstrade Securities”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.