Award-winning Case Study For First Quote Health By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “First Quote Health”, or large enterprises, they have established a Facebook page for advertising and promotion. “First Quote Health” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “First Quote Health” through the method of adspy!

First Quote Health Facebook ad Introduction by ad spy method

“First Quote Health” introduction:First Quote Health focuses on saving you money on health insurance. By making insurance agencies fight for your business, you save money. (858) 257-0366.

“First Quote Health” Facebook ads last run:2020-02-17 08:36:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “First Quote Health” ads data to help “First Quote Health” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “First Quote Health”. In this report, we analyze in detail the best ad cases of “First Quote Health”.

First Quote Health Top3 Ads Case Study:

Advertisers First Quote Health First Quote Health First Quote Health
Ad title No One Expected This From TrumpCare Between 27-65 years old? Your TrumpCare rate may surprise you No one expected this from TrumpCare
Ad text Enter your zip code on this Free site to find out what Trumpcare may cost you. Enter your ZIP code on this Free site to find out what TrumpCare may cost you. Enter your ZIP code on this Free site to find out what TrumpCare may cost you.
Ad format Image Image Image
Categories N/A N/A N/A
Duration 1 days 15 days 1 days
Like 16 2063 88

First Quote Health Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “First Quote Health” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“First Quote Health” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “First Quote Health” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title No One Expected This From TrumpCare Between 27-65 years old? Your TrumpCare rate may surprise you No one expected this from TrumpCare
Ad text  Enter your zip code on this Free site to find out what Trumpcare may cost you.  Enter your ZIP code on this Free site to find out what TrumpCare may cost you.  Enter your ZIP code on this Free site to find out what TrumpCare may cost you.
Ad type  other  other  other
Ad word count 78  78  78

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “First Quote Health”, the text type used is other to obtain the best ad performance. “First Quote Health” can use this copy style more. On the other hand, “First Quote Health” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “First Quote Health” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “First Quote Health” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “First Quote Health” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “First Quote Health” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “First Quote Health” top 3 ads schedules are: 1 days,15 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “First Quote Health”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“First Quote Health” should put ads in the best time period, so that ads get the most value in a limited time.

Related “First Quote Health” ad case study report

If you want to check the best ad case study of other advertisers related to “First Quote Health”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “First Quote Health”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.