Award-winning Case Study For Film Movement By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Film Movement”, or large enterprises, they have established a Facebook page for advertising and promotion. “Film Movement” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Film Movement” through the method of adspy!

Film Movement Facebook ad Introduction by ad spy method

“Film Movement” introduction:Film Movement releases independent, arthouse films across all platforms - join the Film of the Month Club to get the newest films first!

“Film Movement” Facebook ads last run:2020-02-03 19:02:28

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Film Movement” ads data to help “Film Movement” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Film Movement”. In this report, we analyze in detail the best ad cases of “Film Movement”.

Film Movement Top3 Ads Case Study:

Advertisers Film Movement Film Movement Film Movement
Ad title Corpus Christi - Playing TIFF Bell Lightbox The Charmer - Now on DVD & Digital Paradise - Watch on Film Movement Plus
Ad text Academy Award Nominee for Best International Feature, CORPUS CHRISTI is “one of the year's best d... Both timely and “full of surprises,” The New York Times Critic's Pick THE CHARMER is now availabl... Shot in stunning black and white, director Andrei Konchalovsky's “haunting” (San Francisco Chroni...
Ad format Video Video Video
Categories other Movie Movie
Duration 1 days 1 days 1 days
Like 28 14 243

Film Movement Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Film Movement” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Film Movement” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Film Movement” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Corpus Christi - Playing TIFF Bell Lightbox The Charmer - Now on DVD & Digital Paradise - Watch on Film Movement Plus
Ad text  Academy Award Nominee for Best International Feature, CORPUS CHRISTI is “one of the year's best d...  Both timely and “full of surprises,” The New York Times Critic's Pick THE CHARMER is now availabl...  Shot in stunning black and white, director Andrei Konchalovsky's “haunting” (San Francisco Chroni...
Ad type  other  other  other
Ad word count 382  355  453

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Film Movement”, the text type used is other to obtain the best ad performance. “Film Movement” can use this copy style more. On the other hand, “Film Movement” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Film Movement” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Film Movement” are:LEARN_MORE,LEARN_MORE,WATCH_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Film Movement” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Film Movement” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Film Movement” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Film Movement”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Film Movement” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Film Movement” ad case study report

If you want to check the best ad case study of other advertisers related to “Film Movement”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Film Movement”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.