Award-winning Case Study For Film Festival of Columbus By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Film Festival of Columbus”, or large enterprises, they have established a Facebook page for advertising and promotion. “Film Festival of Columbus” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Film Festival of Columbus” through the method of adspy!

Film Festival of Columbus Facebook ad Introduction by ad spy method

“Film Festival of Columbus” introduction:8th Annual Film Festival of Columbus Announces 2019 Dates: September 11-14.

“Film Festival of Columbus” Facebook ads last run:2020-02-20 23:24:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Film Festival of Columbus” ads data to help “Film Festival of Columbus” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Film Festival of Columbus”. In this report, we analyze in detail the best ad cases of “Film Festival of Columbus”.

Film Festival of Columbus Top3 Ads Case Study:

 1st2nd3rd
Advertisers Film Festival of Columbus Film Festival of Columbus Film Festival of Columbus
Ad title Film Festival of Columbus N/A N/A
Ad text FFOCOL RETURNS TO GATEWAY FILM CENTER FOR SEVENTH YEAR! Festival showcases seasoned and rising f... N/A N/A
CTA type EVENT_RSVP N/A N/A
Ad format Image N/A N/A
Categories Movie Theater other other
Duration 16 days N/A N/A
Like 34 N/A N/A

Film Festival of Columbus Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Film Festival of Columbus” top 3 ads are: Image,N/A, and N/A.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Film Festival of Columbus” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Film Festival of Columbus” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Film Festival of Columbus N/A N/A
Ad text  FFOCOL RETURNS TO GATEWAY FILM CENTER FOR SEVENTH YEAR! Festival showcases seasoned and rising f...  N/A  N/A
Ad type  other  other  other
Ad word count 5016  N/A  N/A

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Film Festival of Columbus”, the text type used is other to obtain the best ad performance. “Film Festival of Columbus” can use this copy style more. On the other hand, “Film Festival of Columbus” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Film Festival of Columbus” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Film Festival of Columbus” are:EVENT_RSVP,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “Film Festival of Columbus” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Film Festival of Columbus” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Film Festival of Columbus” top 3 ads schedules are: 16 days,N/A, and N/A.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Film Festival of Columbus”‘s top 1 ad duration is 16 days. Every advertisement has a life cycle.
“Film Festival of Columbus” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Film Festival of Columbus” ad case study report

If you want to check the best ad case study of other advertisers related to “Film Festival of Columbus”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Film Festival of Columbus”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.