Award-winning Case Study For Fight Club By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Fight Club”, or large enterprises, they have established a Facebook page for advertising and promotion. “Fight Club” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Fight Club” through the method of adspy!

Fight Club Facebook ad Introduction by ad spy method

“Fight Club” introduction:Fight Club is a martial arts and fitness center in Heliopolis and new cairo, Nasr city Cairo Egypt that teach MMA Kickboxing Boxing MwaiThai Self defense

“Fight Club” Facebook ads last run:2020-02-17 09:04:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Fight Club” ads data to help “Fight Club” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Fight Club”. In this report, we analyze in detail the best ad cases of “Fight Club”.

Fight Club Top3 Ads Case Study:

Advertisers Fight Club Fight Club Fight Club
Ad title Ladies Kickboxing Classes New Cairo Ladies Kickboxing Classes New Cairo Kids Kickboxing and MMA Classes New Cairo
Ad text Train Hard, Fight Easy !! Join our Kickboxing and MMA classes now in New Cairo, More info 0100051... You can become Strong, Powerful and Beautiful. Join our ladies kickboxing sessions in New Cairo m... Martial arts is not about Fighting, Its more about building a Character. Kids classes just starte...
Ad format Carousel Video Video
Categories Martial Arts School Martial Arts School Martial Arts School
Duration 305 days 288 days 17 days
Like 533 1361 31

Fight Club Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Fight Club” top 3 ads are: Carousel,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Fight Club” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Fight Club” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Ladies Kickboxing Classes New Cairo Ladies Kickboxing Classes New Cairo Kids Kickboxing and MMA Classes New Cairo
Ad text  Train Hard, Fight Easy !! Join our Kickboxing and MMA classes now in New Cairo, More info 0100051...  You can become Strong, Powerful and Beautiful. Join our ladies kickboxing sessions in New Cairo m...  Martial arts is not about Fighting, Its more about building a Character. Kids classes just starte...
Ad type  other  other  other
Ad word count 101  117  131

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Fight Club”, the text type used is other to obtain the best ad performance. “Fight Club” can use this copy style more. On the other hand, “Fight Club” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Fight Club” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Fight Club” are:MESSAGE_PAGE,MESSAGE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Fight Club” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Fight Club” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Fight Club” top 3 ads schedules are: 305 days,288 days, and 17 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Fight Club”‘s top 1 ad duration is 305 days. Every advertisement has a life cycle.
“Fight Club” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Fight Club” ad case study report

If you want to check the best ad case study of other advertisers related to “Fight Club”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Fight Club”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.