Award-winning Case Study For FIAT USA By Adspy - BigSpy
Facebook is the world's largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it's individual users, small and medium enterprises like "FIAT USA", or large enterprises, they have established a Facebook page for advertising and promotion. "FIAT USA" chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on "FIAT USA" through the method of adspy！You can check for more information on our website tiktok trending songs.
FIAT USA Facebook ad Introduction by ad spy method
"FIAT USA" introduction:Welcome to the official FIAT USA Facebook page. Visit us at http://www.fiatusa.com/en/. Standard operating hours: Mon – Fri 7:30 AM to 6:00 PM EST.
"FIAT USA" Facebook ads last run:2020-02-15 18:12:35
BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.You can check for more information on youtube ad spy.
BigSpy tracks and analyzes "FIAT USA" ads data to help "FIAT USA" find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. Get more advertising tips: "facebook ads preview tool" "Track Competitors’ad Campaigns".
Now BigSpy generates an ad report for "FIAT USA". In this report, we analyze in detail the best ad cases of "FIAT USA".
FIAT USA Top3 Ads Case Study：
| 1st | 2nd | 3rd | |
| Advertisers | FIAT USA | FIAT USA | FIAT USA |
| Ad title | FIAT® 500X | FIAT® 500X | FIAT® 500X |
| Ad text | With seating for up to 5 people, you can pile the whole crew into the FIAT® 500X for some fun adv... | Never have we ever seen anything so beautiful and we don’t mean the fall leaves. 🍁 | Discover the great outdoors with a beautifully designed vehicle that’s ready for adventure. |
| CTA type | SHOP_NOW | SHOP_NOW | SHOP_NOW |
| Ad format | Image | Image | Carousel |
| Categories | other | other | other |
| Duration | 1 days | 21 days | 1 days |
| Like | 30 | 453 | 233 |
FIAT USA Facebook ad case study and analytics
1.Ad format case study:
The ad formats used by "FIAT USA" top 3 ads are: Image,Image, and Carousel.
Ad format analytics and optimization suggestions:
The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.
"FIAT USA" likes to use Image ads as material. In fact, Facebook's creatives determine the user's first sense. "FIAT USA" perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry's latest ads and competitors' ads. BigSpy provides the material download function to help you solve your creative troubles.
2. Ad copy case study:
| 1st | 2nd | 3rd | |
| Ad title | FIAT® 500X | FIAT® 500X | FIAT® 500X |
| Ad text | With seating for up to 5 people, you can pile the whole crew into the FIAT® 500X for some fun adv... | Never have we ever seen anything so beautiful and we don’t mean the fall leaves. 🍁 | Discover the great outdoors with a beautifully designed vehicle that’s ready for adventure. |
| Ad type | other | other | other |
| Ad word count | 105 | 82 | 91 |
The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of "FIAT USA", the text type used is other to obtain the best ad performance. "FIAT USA" can use this copy style more. On the other hand, "FIAT USA" mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.
Ad copy analytics and optimization suggestions:
Different copywriting effects are different. The core of designing copywriting is to capture the user's psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, "FIAT USA" can learn competitors how to write a good ad copy. If you are interested in cross-border e-commerce or advertising optimization, you can also check shopify spy.
3. Type of CTA case study:
The types of CTA used by "FIAT USA" are:SHOP_NOW,SHOP_NOW,SHOP_NOW.
Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help "FIAT USA" gets a higher conversion.
CTA analytics and optimization recommendations:
Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the "FIAT USA" test. If you are interested in cross-border e-commerce or advertising optimization, you can also check lazada dropshipping philippines.
4. Ad schedule case study:
When doing Facebook ad marketing, "FIAT USA" top 3 ads schedules are: 1 days,21 days, and 1 days.
Ad scheduling analytics and optimization suggestions:
Your ads are not valuable 24 hours a day, 7 days a week.
Check your Facebook ad report, you will find that the "FIAT USA"'s top 1 ad duration is 1 days. Every advertisement has a life cycle.
"FIAT USA" should put ads in the best time period, so that ads get the most value in a limited time. I think you might also be interested in these contents “drop servicing business“ ”how long does aliexpress take to ship“.
Related "FIAT USA" ad case study report
If you want to check the best ad case study of other advertisers related to "FIAT USA", you can click the name below to view the related report.
Finally, the above is the ad spy and case study for "FIAT USA". The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.