Award-winning Case Study For Fiat Chile By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Fiat Chile”, or large enterprises, they have established a Facebook page for advertising and promotion. “Fiat Chile” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Fiat Chile” through the method of adspy!

Fiat Chile Facebook ad Introduction by ad spy method

“Fiat Chile” introduction:Construyendo automóviles desde 1899, llevamos más de 20 años en el mercado chileno. Este es nuestro canal oficial en facebook

“Fiat Chile” Facebook ads last run:2020-02-17 08:44:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Fiat Chile” ads data to help “Fiat Chile” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Fiat Chile”. In this report, we analyze in detail the best ad cases of “Fiat Chile”.

Fiat Chile Top3 Ads Case Study:

Advertisers Fiat Chile Fiat Chile Fiat Chile
Ad title No te pierdas Bonos Passione ¡Volvieron los Bonos Passione! Fiat Chile
Ad text Cronos y su baúl de 525L Argo, pantalla táctil de 7´ 
Ad format Image Image Video
Categories Cars Cars Cars
Duration 11 days 11 days 11 days
Like 26 4 0

Fiat Chile Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Fiat Chile” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Fiat Chile” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Fiat Chile” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title No te pierdas Bonos Passione ¡Volvieron los Bonos Passione! Fiat Chile
Ad text  Cronos y su baúl de 525L  Argo, pantalla táctil de 7´  
Ad type  other  other  other
Ad word count 24  27  0

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Fiat Chile”, the text type used is other to obtain the best ad performance. “Fiat Chile” can use this copy style more. On the other hand, “Fiat Chile” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Fiat Chile” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Fiat Chile” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Fiat Chile” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Fiat Chile” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Fiat Chile” top 3 ads schedules are: 11 days,11 days, and 11 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Fiat Chile”‘s top 1 ad duration is 11 days. Every advertisement has a life cycle.
“Fiat Chile” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Fiat Chile” ad case study report

If you want to check the best ad case study of other advertisers related to “Fiat Chile”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Fiat Chile”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.