Award-winning Case Study For Fernwood Ballarat By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Fernwood Ballarat”, or large enterprises, they have established a Facebook page for advertising and promotion. “Fernwood Ballarat” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Fernwood Ballarat” through the method of adspy!

Fernwood Ballarat Facebook ad Introduction by ad spy method

“Fernwood Ballarat” introduction:Fernwood Ballarat 102-106 Lydiard Street, North PH: (03) 5332 2300 Email:

“Fernwood Ballarat” Facebook ads last run:2020-02-21 05:42:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Fernwood Ballarat” ads data to help “Fernwood Ballarat” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Fernwood Ballarat”. In this report, we analyze in detail the best ad cases of “Fernwood Ballarat”.

Fernwood Ballarat Top3 Ads Case Study:

Advertisers Fernwood Ballarat Fernwood Ballarat Fernwood Ballarat
Ad title FREE 7 Day Pass Win a 6 Month FIIT30 Membership Fernwood Ballarat
Ad text STUDENTS OF BALLARAT! For a limited time only we're offering a FREE 7 Day Pass to help you get ... ** WIN A 6 MONTH FIIT30 MEMBERSHIP ** We're giving away a FREE 6 Month Membership + Unlimited FI... We cannot wait for YOU to experience FIIT30.. so here's a sneak peek from one of our sessions wit...
Ad format Video Video Video
Categories Gym/Physical Fitness Center Gym/Physical Fitness Center Gym/Physical Fitness Center
Duration 17 days 17 days 5 days
Like 1 8 6

Fernwood Ballarat Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Fernwood Ballarat” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Fernwood Ballarat” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Fernwood Ballarat” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title FREE 7 Day Pass Win a 6 Month FIIT30 Membership Fernwood Ballarat
Ad text  STUDENTS OF BALLARAT! For a limited time only we're offering a FREE 7 Day Pass to help you get ...  ** WIN A 6 MONTH FIIT30 MEMBERSHIP ** We're giving away a FREE 6 Month Membership + Unlimited FI...  We cannot wait for YOU to experience FIIT30.. so here's a sneak peek from one of our sessions wit...
Ad type  other  other  other
Ad word count 171  309  182

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Fernwood Ballarat”, the text type used is other to obtain the best ad performance. “Fernwood Ballarat” can use this copy style more. On the other hand, “Fernwood Ballarat” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Fernwood Ballarat” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Fernwood Ballarat” are:LEARN_MORE,LEARN_MORE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Fernwood Ballarat” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Fernwood Ballarat” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Fernwood Ballarat” top 3 ads schedules are: 17 days,17 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Fernwood Ballarat”‘s top 1 ad duration is 17 days. Every advertisement has a life cycle.
“Fernwood Ballarat” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Fernwood Ballarat” ad case study report

If you want to check the best ad case study of other advertisers related to “Fernwood Ballarat”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Fernwood Ballarat”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.