Award-winning Case Study For Fernie BC By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Fernie BC”, or large enterprises, they have established a Facebook page for advertising and promotion. “Fernie BC” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Fernie BC” through the method of adspy!

Fernie BC Facebook ad Introduction by ad spy method

“Fernie BC” introduction:Official page of Tourism Fernie. A small-town experience in the Canadian Rocky Mountains. Trip advice, updates, events & deals #ferniestoke

“Fernie BC” Facebook ads last run:2020-02-10 15:33:00

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Fernie BC” ads data to help “Fernie BC” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Fernie BC”. In this report, we analyze in detail the best ad cases of “Fernie BC”.

Fernie BC Top3 Ads Case Study:

 1st2nd3rd
Advertisers Fernie BC Fernie BC Fernie BC
Ad title รูปภาพจากโพสต์ของ Fernie BC Fernie BC Girls Getaway 3-day itinerary in Fernie, BC
Ad text Champagne pow has been fall all day. Getting face shots all the way until last chair at 4pm! Ja... Set the scene for your romantic destination wedding in the heart of the spectacular Canadian Rock... In need of some laughter, relaxation and catch-up time with your girlfriends? Then it's time for ...
CTA type MESSAGE_PAGE LEARN_MORE N/A
Ad format Image Carousel Carousel
Categories other Tourist Information Center Tourist Information Center
Duration 1 days 1 days 1 days
Like 237 0 4

Fernie BC Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Fernie BC” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Fernie BC” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Fernie BC” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title รูปภาพจากโพสต์ของ Fernie BC Fernie BC Girls Getaway 3-day itinerary in Fernie, BC
Ad text  Champagne pow has been fall all day. Getting face shots all the way until last chair at 4pm! Ja...  Set the scene for your romantic destination wedding in the heart of the spectacular Canadian Rock...  In need of some laughter, relaxation and catch-up time with your girlfriends? Then it's time for ...
Ad type  other  other  other
Ad word count 108  126  122

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Fernie BC”, the text type used is other to obtain the best ad performance. “Fernie BC” can use this copy style more. On the other hand, “Fernie BC” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Fernie BC” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Fernie BC” are:MESSAGE_PAGE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Fernie BC” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Fernie BC” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Fernie BC” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Fernie BC”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Fernie BC” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Fernie BC” ad case study report

If you want to check the best ad case study of other advertisers related to “Fernie BC”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Fernie BC”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.