Award-winning Case Study For Fenton Fire Equipment By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Fenton Fire Equipment”, or large enterprises, they have established a Facebook page for advertising and promotion. “Fenton Fire Equipment” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Fenton Fire Equipment” through the method of adspy!

Fenton Fire Equipment Facebook ad Introduction by ad spy method

“Fenton Fire Equipment” introduction:Global supplier of used fire and rescue trucks and equipment.

“Fenton Fire Equipment” Facebook ads last run:2020-02-21 13:14:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Fenton Fire Equipment” ads data to help “Fenton Fire Equipment” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Fenton Fire Equipment”. In this report, we analyze in detail the best ad cases of “Fenton Fire Equipment”.

Fenton Fire Equipment Top3 Ads Case Study:

Advertisers Fenton Fire Equipment Fenton Fire Equipment Fenton Fire Equipment
Ad title Fenton Fire Equipment Fenton Fire Equipment Timeline Photos
Ad text 1994 Pierce 100 foot ladder with a 1250 gpm and 200 water. All this on a single rear axle!!! $49,... 1999 Pierce Saber This truck features a 1250GPM pump with a 1000 Gallon tank. Very clean! Chek i... 2008 International Rescue Pumper 1250/500 Like new condition! Less than 5k original miles. Dont...
Ad format Image Carousel Image
Categories Emergency Rescue Service Emergency Rescue Service Emergency Rescue Service
Duration 1 days 1 days 1 days
Like 269 0 174

Fenton Fire Equipment Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Fenton Fire Equipment” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Fenton Fire Equipment” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Fenton Fire Equipment” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Fenton Fire Equipment Fenton Fire Equipment Timeline Photos
Ad text  1994 Pierce 100 foot ladder with a 1250 gpm and 200 water. All this on a single rear axle!!! $49,...  1999 Pierce Saber This truck features a 1250GPM pump with a 1000 Gallon tank. Very clean! Chek i...  2008 International Rescue Pumper 1250/500 Like new condition! Less than 5k original miles. Dont...
Ad type  other  other  other
Ad word count 163  233  328

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Fenton Fire Equipment”, the text type used is other to obtain the best ad performance. “Fenton Fire Equipment” can use this copy style more. On the other hand, “Fenton Fire Equipment” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Fenton Fire Equipment” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Fenton Fire Equipment” are:N/A,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Fenton Fire Equipment” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Fenton Fire Equipment” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Fenton Fire Equipment” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Fenton Fire Equipment”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Fenton Fire Equipment” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Fenton Fire Equipment” ad case study report

If you want to check the best ad case study of other advertisers related to “Fenton Fire Equipment”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Fenton Fire Equipment”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.