Award-winning Case Study For Feeding America By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Feeding America”, or large enterprises, they have established a Facebook page for advertising and promotion. “Feeding America” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Feeding America” through the method of adspy!

Feeding America Facebook ad Introduction by ad spy method

“Feeding America” introduction:Our mission is to feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger. You can help.

“Feeding America” Facebook ads last run:2020-02-17 05:24:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Feeding America” ads data to help “Feeding America” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Feeding America”. In this report, we analyze in detail the best ad cases of “Feeding America”.

Feeding America Top3 Ads Case Study:

Advertisers Feeding America Feeding America Feeding America
Ad title Donate to Feeding America Kids Can't Learn On An Empty Stomach Kids Can't Learn On An Empty Stomach
Ad text Hunger is often hidden, but that doesn’t mean it's not there. You can help families facing hunger... Without enough to eat kids can't learn and grow. You can help make a difference for kids in need. "During school we get free breakfast and lunch. Without it, we would not eat," says Deron. Donate...
Ad format Video Image Video
Categories other other other
Duration 116 days 97 days 82 days
Like 1712 513 2733

Feeding America Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Feeding America” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Feeding America” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Feeding America” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Donate to Feeding America Kids Can't Learn On An Empty Stomach Kids Can't Learn On An Empty Stomach
Ad text  Hunger is often hidden, but that doesn’t mean it's not there. You can help families facing hunger...  Without enough to eat kids can't learn and grow. You can help make a difference for kids in need.  "During school we get free breakfast and lunch. Without it, we would not eat," says Deron. Donate...
Ad type  other  other  other
Ad word count 129  97  137

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Feeding America”, the text type used is other to obtain the best ad performance. “Feeding America” can use this copy style more. On the other hand, “Feeding America” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Feeding America” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Feeding America” are:DONATE_NOW,DONATE_NOW,DONATE_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “DONATE_NOW” help “Feeding America” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Feeding America” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Feeding America” top 3 ads schedules are: 116 days,97 days, and 82 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Feeding America”‘s top 1 ad duration is 116 days. Every advertisement has a life cycle.
“Feeding America” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Feeding America” ad case study report

If you want to check the best ad case study of other advertisers related to “Feeding America”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Feeding America”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.