Award-winning Case Study For Feathers Hair Salon Group By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Feathers Hair Salon Group”, or large enterprises, they have established a Facebook page for advertising and promotion. “Feathers Hair Salon Group” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Feathers Hair Salon Group” through the method of adspy!

Feathers Hair Salon Group Facebook ad Introduction by ad spy method

“Feathers Hair Salon Group” introduction:Established 1989, 30 years of beautiful hair in Essex with salons in Braintree, Chelmsford, Colchester, Maldon and Witham.

“Feathers Hair Salon Group” Facebook ads last run:2020-02-12 05:59:57

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Feathers Hair Salon Group” ads data to help “Feathers Hair Salon Group” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Feathers Hair Salon Group”. In this report, we analyze in detail the best ad cases of “Feathers Hair Salon Group”.

Feathers Hair Salon Group Top3 Ads Case Study:

Advertisers Feathers Hair Salon Group Feathers Hair Salon Group Feathers Hair Salon Group
Ad title Feathers Hair Salon Group Feathers Hair Salon Group Photos from Feathers Hair Salon Group's post
Ad text We are so proud to be celebrating 30 years and it wouldn't be possible without lovely people like... ✨ M A R G R E T ✨ Margret came to us in October after going to another salon and having her hair ... Seeing as our Braintree Salon is 30 years old this year we thought a fresh new look was in order...
CTA type N/A N/A N/A
Ad format Video Video Carousel
Categories Hair Salon Hair Salon Hair Salon
Duration 5 days 4 days 9 days
Like 60 20 52

Feathers Hair Salon Group Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Feathers Hair Salon Group” top 3 ads are: Video,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Feathers Hair Salon Group” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Feathers Hair Salon Group” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Feathers Hair Salon Group Feathers Hair Salon Group Photos from Feathers Hair Salon Group's post
Ad text  We are so proud to be celebrating 30 years and it wouldn't be possible without lovely people like...  ✨ M A R G R E T ✨ Margret came to us in October after going to another salon and having her hair ...  Seeing as our Braintree Salon is 30 years old this year we thought a fresh new look was in order...
Ad type  other  other  other
Ad word count 376  612  121

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Feathers Hair Salon Group”, the text type used is other to obtain the best ad performance. “Feathers Hair Salon Group” can use this copy style more. On the other hand, “Feathers Hair Salon Group” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Feathers Hair Salon Group” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Feathers Hair Salon Group” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Feathers Hair Salon Group” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Feathers Hair Salon Group” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Feathers Hair Salon Group” top 3 ads schedules are: 5 days,4 days, and 9 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Feathers Hair Salon Group”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Feathers Hair Salon Group” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Feathers Hair Salon Group” ad case study report

If you want to check the best ad case study of other advertisers related to “Feathers Hair Salon Group”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Feathers Hair Salon Group”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.