Award-winning Case Study For Fancy Cellar - 品庄酒 By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Fancy Cellar - 品庄酒”, or large enterprises, they have established a Facebook page for advertising and promotion. “Fancy Cellar - 品庄酒” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Fancy Cellar - 品庄酒” through the method of adspy!

Fancy Cellar - 品庄酒 Facebook ad Introduction by ad spy method

“Fancy Cellar - 品庄酒” introduction:Fancy Cellar ~ Your Sommelier in China ✌︎ Fine Wine & Spirits at Attractive Prices Delivered ✌︎ Online & WeChat Store - Santé! ♥︎ www.FancyCellar.com ♥︎

“Fancy Cellar - 品庄酒” Facebook ads last run:2020-02-21 00:04:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Fancy Cellar - 品庄酒” ads data to help “Fancy Cellar - 品庄酒” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Fancy Cellar - 品庄酒”. In this report, we analyze in detail the best ad cases of “Fancy Cellar - 品庄酒”.

Fancy Cellar - 品庄酒 Top3 Ads Case Study:

 1st2nd3rd
Advertisers Fancy Cellar - 品庄酒 Fancy Cellar - 品庄酒 Fancy Cellar - 品庄酒
Ad title Imported Wines & Spirits Delivery Service 非常欢迎你们来到品庄! Fancy Cellar - 品庄酒
Ad text Up To 50% OFF Retail Prices on Wines & Spirits! Pay with WeChat, AliPay, PayPal or cash on delive... 非常欢迎你们来到品庄!店铺名称:品庄 葡萄酒精品馆 掌柜:品庄酒fancycellar ✌ Save today with our Buy 2 Get 1 Free Deals on fine Wine & Spirits. Pay on delivery OK LA!
CTA type SHOP_NOW LEARN_MORE SHOP_NOW
Ad format Image Image Carousel
Categories Shopping & Retail Shopping & Retail Shopping & Retail
Duration 83 days 73 days 83 days
Like 10 20 35

Fancy Cellar - 品庄酒 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Fancy Cellar - 品庄酒” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Fancy Cellar - 品庄酒” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Fancy Cellar - 品庄酒” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Imported Wines & Spirits Delivery Service 非常欢迎你们来到品庄! Fancy Cellar - 品庄酒
Ad text  Up To 50% OFF Retail Prices on Wines & Spirits! Pay with WeChat, AliPay, PayPal or cash on delive...  非常欢迎你们来到品庄!店铺名称:品庄 葡萄酒精品馆 掌柜:品庄酒fancycellar ✌  Save today with our Buy 2 Get 1 Free Deals on fine Wine & Spirits. Pay on delivery OK LA!
Ad type  other  other  other
Ad word count 129  46  89

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Fancy Cellar - 品庄酒”, the text type used is other to obtain the best ad performance. “Fancy Cellar - 品庄酒” can use this copy style more. On the other hand, “Fancy Cellar - 品庄酒” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Fancy Cellar - 品庄酒” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Fancy Cellar - 品庄酒” are:SHOP_NOW,LEARN_MORE,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Fancy Cellar - 品庄酒” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Fancy Cellar - 品庄酒” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Fancy Cellar - 品庄酒” top 3 ads schedules are: 83 days,73 days, and 83 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Fancy Cellar - 品庄酒”‘s top 1 ad duration is 83 days. Every advertisement has a life cycle.
“Fancy Cellar - 品庄酒” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Fancy Cellar - 品庄酒” ad case study report

If you want to check the best ad case study of other advertisers related to “Fancy Cellar - 品庄酒”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Fancy Cellar - 品庄酒”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.