Award-winning Case Study For Famitel Living By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Famitel Living”, or large enterprises, they have established a Facebook page for advertising and promotion. “Famitel Living” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Famitel Living” through the method of adspy!

Famitel Living Facebook ad Introduction by ad spy method

“Famitel Living” introduction:Horizon Hotels & Suites締造全港獨有「酒店+居」生活方式,Famitel就是Family的Hotel。家的舒適自在,酒店級生活享受,同時擁有。Famitel Living更將「酒店+居」延伸到社區,讓你感受精彩生活故事。

“Famitel Living” Facebook ads last run:2020-02-14 05:41:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Famitel Living” ads data to help “Famitel Living” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Famitel Living”. In this report, we analyze in detail the best ad cases of “Famitel Living”.

Famitel Living Top3 Ads Case Study:

Advertisers Famitel Living Famitel Living Famitel Living
Ad title Famitel Living Famitel Living Famitel Living
Ad text 社區好,家就更好。Famitel Living將酒店+居延伸到社區,與你走遍紅磡、葵涌、馬鞍山,捕捉人、事、情,感受生活精彩內涵。 社區好,家就更好。Famitel Living將酒店+居延伸到社區,與你走遍紅磡、葵涌、馬鞍山,捕捉人、事、情,感受生活精彩內涵。 社區好,家就更好。Famitel Living將酒店+居延伸到社區,與你走遍紅磡、葵涌、馬鞍山,捕捉人、事、情,感受生活精彩內涵。
Ad format Video Video Video
Categories Community Community Community
Duration 274 days 274 days 274 days
Like 86 250 214

Famitel Living Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Famitel Living” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Famitel Living” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Famitel Living” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Famitel Living Famitel Living Famitel Living
Ad text  社區好,家就更好。Famitel Living將酒店+居延伸到社區,與你走遍紅磡、葵涌、馬鞍山,捕捉人、事、情,感受生活精彩內涵。  社區好,家就更好。Famitel Living將酒店+居延伸到社區,與你走遍紅磡、葵涌、馬鞍山,捕捉人、事、情,感受生活精彩內涵。  社區好,家就更好。Famitel Living將酒店+居延伸到社區,與你走遍紅磡、葵涌、馬鞍山,捕捉人、事、情,感受生活精彩內涵。
Ad type  other  other  other
Ad word count 65  65  65

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Famitel Living”, the text type used is other to obtain the best ad performance. “Famitel Living” can use this copy style more. On the other hand, “Famitel Living” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Famitel Living” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Famitel Living” are:LIKE_PAGE,LIKE_PAGE,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Famitel Living” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Famitel Living” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Famitel Living” top 3 ads schedules are: 274 days,274 days, and 274 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Famitel Living”‘s top 1 ad duration is 274 days. Every advertisement has a life cycle.
“Famitel Living” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Famitel Living” ad case study report

If you want to check the best ad case study of other advertisers related to “Famitel Living”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Famitel Living”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.