Award-winning Case Study For Fairway Properties By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Fairway Properties”, or large enterprises, they have established a Facebook page for advertising and promotion. “Fairway Properties” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Fairway Properties” through the method of adspy!

Fairway Properties Facebook ad Introduction by ad spy method

“Fairway Properties” introduction:Renowned for its leadership in property development, the Fairway Holdings has taken the concept of luxury vertical living to a higher level.

“Fairway Properties” Facebook ads last run:2020-02-21 10:04:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Fairway Properties” ads data to help “Fairway Properties” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Fairway Properties”. In this report, we analyze in detail the best ad cases of “Fairway Properties”.

Fairway Properties Top3 Ads Case Study:

Advertisers Fairway Properties Fairway Properties Fairway Properties
Ad title Fairway Properties Interested? Send an inquiry Interested? Send an inquiry
Ad text Fairway Properties is proud to introduce luxury vertical living in the historic city of Kurunegal... A secure dwelling and solid investment opportunity! Book now! Reside in Sri Lanka’s premier holiday destination! Book Now!
Ad format Image Carousel Carousel
Categories Real Estate Real Estate Real Estate
Duration 1 days 3 days 3 days
Like 9 278 640

Fairway Properties Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Fairway Properties” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Fairway Properties” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Fairway Properties” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Fairway Properties Interested? Send an inquiry Interested? Send an inquiry
Ad text  Fairway Properties is proud to introduce luxury vertical living in the historic city of Kurunegal...  A secure dwelling and solid investment opportunity! Book now!  Reside in Sri Lanka’s premier holiday destination! Book Now!
Ad type  other  other  other
Ad word count 419  61  60

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Fairway Properties”, the text type used is other to obtain the best ad performance. “Fairway Properties” can use this copy style more. On the other hand, “Fairway Properties” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Fairway Properties” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Fairway Properties” are:LEARN_MORE,GET_QUOTE,GET_QUOTE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Fairway Properties” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Fairway Properties” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Fairway Properties” top 3 ads schedules are: 1 days,3 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Fairway Properties”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Fairway Properties” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Fairway Properties” ad case study report

If you want to check the best ad case study of other advertisers related to “Fairway Properties”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Fairway Properties”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.