Award-winning Case Study For Fairfield University By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Fairfield University”, or large enterprises, they have established a Facebook page for advertising and promotion. “Fairfield University” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Fairfield University” through the method of adspy!

Fairfield University Facebook ad Introduction by ad spy method

“Fairfield University” introduction:Fairfield University is a Jesuit higher education institution located in Fairfield, CT offering programs for undergraduate, graduate & continuing studies students. Education for an Inspired Life. http://www.fairfield.edu

“Fairfield University” Facebook ads last run:2020-02-16 12:37:08

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Fairfield University” ads data to help “Fairfield University” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Fairfield University”. In this report, we analyze in detail the best ad cases of “Fairfield University”.

Fairfield University Top3 Ads Case Study:

 1st2nd3rd
Advertisers Fairfield University Fairfield University Fairfield University
Ad title Accelerated 2nd Degree Bachelor’s in Nursing Master of Public Administration Connecticut’s only Nationally Recognized National League for Nursing Centers of Excellence
Ad text Change your career. Sign up now for our Accelerated 2nd Degree Bachelor’s in Nursing - Among the ... You deserve a job that is also your calling. Fairfield University’s Master of Public Administrati... Take your nursing career to the next level with an advanced degree from Fairfield University’s Eg...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories other College & University College & University
Duration 1 days 12 days 98 days
Like 52 19 1

Fairfield University Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Fairfield University” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Fairfield University” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Fairfield University” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Accelerated 2nd Degree Bachelor’s in Nursing Master of Public Administration Connecticut’s only Nationally Recognized National League for Nursing Centers of Excellence
Ad text  Change your career. Sign up now for our Accelerated 2nd Degree Bachelor’s in Nursing - Among the ...  You deserve a job that is also your calling. Fairfield University’s Master of Public Administrati...  Take your nursing career to the next level with an advanced degree from Fairfield University’s Eg...
Ad type  other  other  other
Ad word count 159  272  137

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Fairfield University”, the text type used is other to obtain the best ad performance. “Fairfield University” can use this copy style more. On the other hand, “Fairfield University” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Fairfield University” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Fairfield University” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Fairfield University” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Fairfield University” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Fairfield University” top 3 ads schedules are: 1 days,12 days, and 98 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Fairfield University”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Fairfield University” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Fairfield University” ad case study report

If you want to check the best ad case study of other advertisers related to “Fairfield University”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Fairfield University”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.