Award-winning Case Study For FAIR Health By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “FAIR Health”, or large enterprises, they have established a Facebook page for advertising and promotion. “FAIR Health” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “FAIR Health” through the method of adspy!

FAIR Health Facebook ad Introduction by ad spy method

“FAIR Health” introduction:FAIR Health is a not-for-profit organization dedicated to helping consumers estimate healthcare costs and understand health insurance information.

“FAIR Health” Facebook ads last run:2020-02-17 04:16:53

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “FAIR Health” ads data to help “FAIR Health” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “FAIR Health”. In this report, we analyze in detail the best ad cases of “FAIR Health”.

FAIR Health Top3 Ads Case Study:

Advertisers FAIR Health FAIR Health FAIR Health
Ad title Researching shoulder replacement shouldn’t bring you to your knees. Urgent care can be painful enough without the sting of unexpected costs. Navigating prostate cancer treatment shouldn’t be a pain in the butt.
Ad text Get essential information on insurance costs and healthcare basics. Get essential information on healthcare costs and insurance basics. Get essential information on healthcare costs and insurance basics.
Ad format Image Image Image
Categories Nonprofit Organization Nonprofit Organization Nonprofit Organization
Duration 275 days 275 days 275 days
Like 15 13 14

FAIR Health Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “FAIR Health” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“FAIR Health” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “FAIR Health” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Researching shoulder replacement shouldn’t bring you to your knees. Urgent care can be painful enough without the sting of unexpected costs. Navigating prostate cancer treatment shouldn’t be a pain in the butt.
Ad text  Get essential information on insurance costs and healthcare basics.  Get essential information on healthcare costs and insurance basics.  Get essential information on healthcare costs and insurance basics.
Ad type  other  other  other
Ad word count 67  67  67

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “FAIR Health”, the text type used is other to obtain the best ad performance. “FAIR Health” can use this copy style more. On the other hand, “FAIR Health” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “FAIR Health” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “FAIR Health” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “FAIR Health” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “FAIR Health” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “FAIR Health” top 3 ads schedules are: 275 days,275 days, and 275 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “FAIR Health”‘s top 1 ad duration is 275 days. Every advertisement has a life cycle.
“FAIR Health” should put ads in the best time period, so that ads get the most value in a limited time.

Related “FAIR Health” ad case study report

If you want to check the best ad case study of other advertisers related to “FAIR Health”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “FAIR Health”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.