Award-winning Case Study For Fair and Lovely By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Fair and Lovely”, or large enterprises, they have established a Facebook page for advertising and promotion. “Fair and Lovely” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Fair and Lovely” through the method of adspy!

Fair and Lovely Facebook ad Introduction by ad spy method

“Fair and Lovely” introduction:A leading Skin Care brand which prides itself in providing safe, effective and technically advanced face care solutions.

“Fair and Lovely” Facebook ads last run:2020-02-17 05:08:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Fair and Lovely” ads data to help “Fair and Lovely” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Fair and Lovely”. In this report, we analyze in detail the best ad cases of “Fair and Lovely”.

Fair and Lovely Top3 Ads Case Study:

Advertisers Fair and Lovely Fair and Lovely Fair and Lovely
Ad title Fair & Lovely Career Foundation | #firstsalary Fair and Lovely Fair and Lovely
Ad text Grab this opportunity and make your career dreams come true. Take a step towards a brighter futur... Deciding which career path to choose? Fair and Lovely Career Foundation provides you with expert ... Deciding which career path to choose? Fair and Lovely Career Foundation provides you with expert ...
Ad format Image Carousel Carousel
Categories other other other
Duration 23 days 1 days 22 days
Like 7604 133 1085

Fair and Lovely Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Fair and Lovely” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Fair and Lovely” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Fair and Lovely” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Fair & Lovely Career Foundation | #firstsalary Fair and Lovely Fair and Lovely
Ad text  Grab this opportunity and make your career dreams come true. Take a step towards a brighter futur...  Deciding which career path to choose? Fair and Lovely Career Foundation provides you with expert ...  Deciding which career path to choose? Fair and Lovely Career Foundation provides you with expert ...
Ad type  other  other  other
Ad word count 113  185  185

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Fair and Lovely”, the text type used is other to obtain the best ad performance. “Fair and Lovely” can use this copy style more. On the other hand, “Fair and Lovely” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Fair and Lovely” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Fair and Lovely” are:SIGN_UP,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Fair and Lovely” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Fair and Lovely” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Fair and Lovely” top 3 ads schedules are: 23 days,1 days, and 22 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Fair and Lovely”‘s top 1 ad duration is 23 days. Every advertisement has a life cycle.
“Fair and Lovely” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Fair and Lovely” ad case study report

If you want to check the best ad case study of other advertisers related to “Fair and Lovely”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Fair and Lovely”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.