Award-winning Case Study For Faber-Castell Brasil By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Faber-Castell Brasil”, or large enterprises, they have established a Facebook page for advertising and promotion. “Faber-Castell Brasil” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Faber-Castell Brasil” through the method of adspy!

Faber-Castell Brasil Facebook ad Introduction by ad spy method

“Faber-Castell Brasil” introduction:

“Faber-Castell Brasil” Facebook ads last run:2020-02-17 05:40:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Faber-Castell Brasil” ads data to help “Faber-Castell Brasil” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Faber-Castell Brasil”. In this report, we analyze in detail the best ad cases of “Faber-Castell Brasil”.

Faber-Castell Brasil Top3 Ads Case Study:

Advertisers Faber-Castell Brasil Faber-Castell Brasil Faber-Castell Brasil
Ad title Combo Tudão - Curso 100% Online Combo Tudão - Curso 100% Online Faber-Castell Brasil
Ad text Compre agora o combo de cursos online Faber-Castell que tem tudo para te transformar em um artist... Compre agora o combo de cursos online Faber-Castell que tem tudo para te transformar em um artist... 
Ad format Image Image Video
Categories other other other
Duration 1 days 2 days 23 days
Like 38 29 16134

Faber-Castell Brasil Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Faber-Castell Brasil” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Faber-Castell Brasil” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Faber-Castell Brasil” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Combo Tudão - Curso 100% Online Combo Tudão - Curso 100% Online Faber-Castell Brasil
Ad text  Compre agora o combo de cursos online Faber-Castell que tem tudo para te transformar em um artist...  Compre agora o combo de cursos online Faber-Castell que tem tudo para te transformar em um artist...  
Ad type  other  other  other
Ad word count 156  156  0

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Faber-Castell Brasil”, the text type used is other to obtain the best ad performance. “Faber-Castell Brasil” can use this copy style more. On the other hand, “Faber-Castell Brasil” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Faber-Castell Brasil” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Faber-Castell Brasil” are:SHOP_NOW,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Faber-Castell Brasil” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Faber-Castell Brasil” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Faber-Castell Brasil” top 3 ads schedules are: 1 days,2 days, and 23 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Faber-Castell Brasil”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Faber-Castell Brasil” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Faber-Castell Brasil” ad case study report

If you want to check the best ad case study of other advertisers related to “Faber-Castell Brasil”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Faber-Castell Brasil”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.