Award-winning Case Study For Eyewitness News By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Eyewitness News”, or large enterprises, they have established a Facebook page for advertising and promotion. “Eyewitness News” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Eyewitness News” through the method of adspy!

Eyewitness News Facebook ad Introduction by ad spy method

“Eyewitness News” introduction:Eyewitness News is an independent, award-winning South African news organisation.

“Eyewitness News” Facebook ads last run:2020-02-21 01:04:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Eyewitness News” ads data to help “Eyewitness News” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Eyewitness News”. In this report, we analyze in detail the best ad cases of “Eyewitness News”.

Eyewitness News Top3 Ads Case Study:

Advertisers Eyewitness News Eyewitness News Eyewitness News
Ad title Ramaphosa: Govt ready to table land expropriation bill Eskom offers voluntary exit packages to managers SPONSORED: Liquid Telecom upgrades offer near-unlimited bandwidth
Ad text During his State of the Nation Address in Parliament, the president said beneficiaries would unde... Eskom is offering managers voluntary exit packages as the parastatal looks to cut its bloated wor... SPONSORED: Liquid Telecom South Africa has built Africa’s largest independent fibre network, appr...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 17 118 60

Eyewitness News Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Eyewitness News” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Eyewitness News” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Eyewitness News” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Ramaphosa: Govt ready to table land expropriation bill Eskom offers voluntary exit packages to managers SPONSORED: Liquid Telecom upgrades offer near-unlimited bandwidth
Ad text  During his State of the Nation Address in Parliament, the president said beneficiaries would unde...  Eskom is offering managers voluntary exit packages as the parastatal looks to cut its bloated wor...  SPONSORED: Liquid Telecom South Africa has built Africa’s largest independent fibre network, appr...
Ad type  other  other  other
Ad word count 143  104  212

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Eyewitness News”, the text type used is other to obtain the best ad performance. “Eyewitness News” can use this copy style more. On the other hand, “Eyewitness News” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Eyewitness News” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Eyewitness News” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Eyewitness News” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Eyewitness News” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Eyewitness News” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Eyewitness News”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Eyewitness News” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Eyewitness News” ad case study report

If you want to check the best ad case study of other advertisers related to “Eyewitness News”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Eyewitness News”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.