Award-winning Case Study For Explore Hocking Hills By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Explore Hocking Hills”, or large enterprises, they have established a Facebook page for advertising and promotion. “Explore Hocking Hills” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Explore Hocking Hills” through the method of adspy!

Explore Hocking Hills Facebook ad Introduction by ad spy method

“Explore Hocking Hills” introduction:As the organization tasked with representing Hocking Hills and all it has to offer, HHTA's your official (and fun) guide in navigating Ohio's shining gem.

“Explore Hocking Hills” Facebook ads last run:2020-02-22 21:10:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Explore Hocking Hills” ads data to help “Explore Hocking Hills” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Explore Hocking Hills”. In this report, we analyze in detail the best ad cases of “Explore Hocking Hills”.

Explore Hocking Hills Top3 Ads Case Study:

 1st2nd3rd
Advertisers Explore Hocking Hills Explore Hocking Hills Explore Hocking Hills
Ad title Logan Frozen Festival The Hocking Hills Comfort Food Cruise Is The Best Way To Win Winter Comfort Food Cruise
Ad text More than 25 ice sculptures line Logan's historic Main Street. There will be live ice sculpting ... Are you coming to the Comfort Food Cruise? Let Columbus Navigator tell you why you need to: Thanks to the popularity of this event it has grown to 16 restaurants serving up classic comfort ...
CTA type EVENT_RSVP LEARN_MORE BUY_TICKETS
Ad format Image Image Image
Categories Tourist Information Center Tourist Information Center Tourist Information Center
Duration 3 days 1 days 3 days
Like 63 68 68

Explore Hocking Hills Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Explore Hocking Hills” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Explore Hocking Hills” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Explore Hocking Hills” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Logan Frozen Festival The Hocking Hills Comfort Food Cruise Is The Best Way To Win Winter Comfort Food Cruise
Ad text  More than 25 ice sculptures line Logan's historic Main Street. There will be live ice sculpting ...  Are you coming to the Comfort Food Cruise? Let Columbus Navigator tell you why you need to:  Thanks to the popularity of this event it has grown to 16 restaurants serving up classic comfort ...
Ad type  other  other  other
Ad word count 318  93  936

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Explore Hocking Hills”, the text type used is other to obtain the best ad performance. “Explore Hocking Hills” can use this copy style more. On the other hand, “Explore Hocking Hills” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Explore Hocking Hills” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Explore Hocking Hills” are:EVENT_RSVP,LEARN_MORE,BUY_TICKETS.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “Explore Hocking Hills” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Explore Hocking Hills” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Explore Hocking Hills” top 3 ads schedules are: 3 days,1 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Explore Hocking Hills”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Explore Hocking Hills” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Explore Hocking Hills” ad case study report

If you want to check the best ad case study of other advertisers related to “Explore Hocking Hills”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Explore Hocking Hills”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.