Award-winning Case Study For Explore Bendigo By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Explore Bendigo”, or large enterprises, they have established a Facebook page for advertising and promotion. “Explore Bendigo” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Explore Bendigo” through the method of adspy!

Explore Bendigo Facebook ad Introduction by ad spy method

“Explore Bendigo” introduction:Check out all the latest in Bendigo, discover local secrets, plan your trip and share your experience here with people who love Bendigo

“Explore Bendigo” Facebook ads last run:2020-02-20 21:23:46

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Explore Bendigo” ads data to help “Explore Bendigo” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Explore Bendigo”. In this report, we analyze in detail the best ad cases of “Explore Bendigo”.

Explore Bendigo Top3 Ads Case Study:

 1st2nd3rd
Advertisers Explore Bendigo Explore Bendigo Explore Bendigo
Ad title 'Tudors to Windsors: British Royal Portraits' is Now Open Explore Bendigo Be inspired at the Illumin8: Festival of Light and Peace
Ad text Presenting some of the most significant royal portraits throughout history from the National Port... Do you dare to walk through the doors? Give in to your curosity and discover 1000 Doors in Bendig... A spectacular celebration! See projection shows, fireworks, light installations and multicultural...
CTA type LEARN_MORE N/A N/A
Ad format Video Video Image
Categories Local & Travel Website Local & Travel Website Local & Travel Website
Duration 1 days 4 days 4 days
Like 105 81 303

Explore Bendigo Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Explore Bendigo” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Explore Bendigo” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Explore Bendigo” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 'Tudors to Windsors: British Royal Portraits' is Now Open Explore Bendigo Be inspired at the Illumin8: Festival of Light and Peace
Ad text  Presenting some of the most significant royal portraits throughout history from the National Port...  Do you dare to walk through the doors? Give in to your curosity and discover 1000 Doors in Bendig...  A spectacular celebration! See projection shows, fireworks, light installations and multicultural...
Ad type  other  other  other
Ad word count 235  179  169

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Explore Bendigo”, the text type used is other to obtain the best ad performance. “Explore Bendigo” can use this copy style more. On the other hand, “Explore Bendigo” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Explore Bendigo” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Explore Bendigo” are:LEARN_MORE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Explore Bendigo” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Explore Bendigo” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Explore Bendigo” top 3 ads schedules are: 1 days,4 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Explore Bendigo”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Explore Bendigo” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Explore Bendigo” ad case study report

If you want to check the best ad case study of other advertisers related to “Explore Bendigo”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Explore Bendigo”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.