Award-winning Case Study For Experian UK By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Experian UK”, or large enterprises, they have established a Facebook page for advertising and promotion. “Experian UK” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Experian UK” through the method of adspy!

Experian UK Facebook ad Introduction by ad spy method

“Experian UK” introduction:At Experian, we’re here to help by giving you the tools and information you need to manage, plan and improve your financial future.

“Experian UK” Facebook ads last run:2020-02-17 06:48:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Experian UK” ads data to help “Experian UK” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Experian UK”. In this report, we analyze in detail the best ad cases of “Experian UK”.

Experian UK Top3 Ads Case Study:

 1st2nd3rd
Advertisers Experian UK Experian UK Experian UK
Ad title Your free score’s waiting Get your free score Get your free score
Ad text Your credit score is based on your financial history. It’s easy to get, and could help you make b... Your credit score is based on your financial history. It’s good to know, as it could help you mak... Your credit score is based on your financial history. It’s good to know, as it could help you mak...
CTA type SIGN_UP SIGN_UP SIGN_UP
Ad format Video Image Image
Categories other other other
Duration 119 days 118 days 1 days
Like 82 315 131

Experian UK Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Experian UK” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Experian UK” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Experian UK” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Your free score’s waiting Get your free score Get your free score
Ad text  Your credit score is based on your financial history. It’s easy to get, and could help you make b...  Your credit score is based on your financial history. It’s good to know, as it could help you mak...  Your credit score is based on your financial history. It’s good to know, as it could help you mak...
Ad type  other  other  other
Ad word count 121  123  123

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Experian UK”, the text type used is other to obtain the best ad performance. “Experian UK” can use this copy style more. On the other hand, “Experian UK” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Experian UK” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Experian UK” are:SIGN_UP,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Experian UK” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Experian UK” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Experian UK” top 3 ads schedules are: 119 days,118 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Experian UK”‘s top 1 ad duration is 119 days. Every advertisement has a life cycle.
“Experian UK” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Experian UK” ad case study report

If you want to check the best ad case study of other advertisers related to “Experian UK”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Experian UK”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.