Award-winning Case Study For Expats Holidays By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Expats Holidays”, or large enterprises, they have established a Facebook page for advertising and promotion. “Expats Holidays” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Expats Holidays” through the method of adspy!

Expats Holidays Facebook ad Introduction by ad spy method

“Expats Holidays” introduction:We are Shanghai-based travel agency serving expats in China and visitors from all over the world to explore the colours of life in China & Southeast Asia.

“Expats Holidays” Facebook ads last run:2020-02-17 05:28:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Expats Holidays” ads data to help “Expats Holidays” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Expats Holidays”. In this report, we analyze in detail the best ad cases of “Expats Holidays”.

Expats Holidays Top3 Ads Case Study:

 1st2nd3rd
Advertisers Expats Holidays Expats Holidays Expats Holidays
Ad title Star travel consultants of Expats Holidays Photos from Expats Holidays's post Travel & Tours For Expats
Ad text Does any of our friendly TCs(Travel Consultants) share the same travel interests with you? We hav... Subscribe to our official WeChat account and be the first to find about our special offers and tr... Classical Beijing to Magical Beijing! Which is your pick? Decide with the following tours.
CTA type MESSAGE_PAGE N/A LEARN_MORE
Ad format Video Carousel Carousel
Categories Travel Agency Travel Agency Travel Agency
Duration 1 days 11 days 6 days
Like 1 333 97

Expats Holidays Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Expats Holidays” top 3 ads are: Video,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Expats Holidays” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Expats Holidays” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Star travel consultants of Expats Holidays Photos from Expats Holidays's post Travel & Tours For Expats
Ad text  Does any of our friendly TCs(Travel Consultants) share the same travel interests with you? We hav...  Subscribe to our official WeChat account and be the first to find about our special offers and tr...  Classical Beijing to Magical Beijing! Which is your pick? Decide with the following tours.
Ad type  other  other  other
Ad word count 631  124  90

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Expats Holidays”, the text type used is other to obtain the best ad performance. “Expats Holidays” can use this copy style more. On the other hand, “Expats Holidays” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Expats Holidays” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Expats Holidays” are:MESSAGE_PAGE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Expats Holidays” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Expats Holidays” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Expats Holidays” top 3 ads schedules are: 1 days,11 days, and 6 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Expats Holidays”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Expats Holidays” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Expats Holidays” ad case study report

If you want to check the best ad case study of other advertisers related to “Expats Holidays”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Expats Holidays”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.