Award-winning Case Study For Expat Network By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Expat Network”, or large enterprises, they have established a Facebook page for advertising and promotion. “Expat Network” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Expat Network” through the method of adspy!

Expat Network Facebook ad Introduction by ad spy method

“Expat Network” introduction:Expat Network... the only support organisation for expats, offering overseas jobs, community, news, finance - an expat portal of excellence

“Expat Network” Facebook ads last run:2020-02-24 21:40:12

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Expat Network” ads data to help “Expat Network” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Expat Network”. In this report, we analyze in detail the best ad cases of “Expat Network”.

Expat Network Top3 Ads Case Study:

Advertisers Expat Network Expat Network Expat Network
Ad title Living In Australia Guide How Do You Secure Affordable Health Insurance? - Expat Network Update On The Spanish Local Tax “Plusvalía Municipal” - Expat Network
Ad text Moving to Australia! Make the transition work better with this free-to-download, full-colour, 46-... How Do You Secure Affordable Health Insurance? Finding healthcare that won’t cost an arm and a le... Update On The Spanish Local Tax “Plusvalía Municipal” Real estate transfers in Spain can be subje...
Ad format Image Image Image
Categories News & Media Website News & Media Website News & Media Website
Duration 1 days 1 days 10 days
Like 19 0 2

Expat Network Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Expat Network” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Expat Network” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Expat Network” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Living In Australia Guide How Do You Secure Affordable Health Insurance? - Expat Network Update On The Spanish Local Tax “Plusvalía Municipal” - Expat Network
Ad text  Moving to Australia! Make the transition work better with this free-to-download, full-colour, 46-...  How Do You Secure Affordable Health Insurance? Finding healthcare that won’t cost an arm and a le...  Update On The Spanish Local Tax “Plusvalía Municipal” Real estate transfers in Spain can be subje...
Ad type  other  other  other
Ad word count 230  224  215

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Expat Network”, the text type used is other to obtain the best ad performance. “Expat Network” can use this copy style more. On the other hand, “Expat Network” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Expat Network” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Expat Network” are:DOWNLOAD,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “DOWNLOAD” help “Expat Network” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Expat Network” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Expat Network” top 3 ads schedules are: 1 days,1 days, and 10 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Expat Network”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Expat Network” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Expat Network” ad case study report

If you want to check the best ad case study of other advertisers related to “Expat Network”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Expat Network”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.