Award-winning Case Study For Exo Lighter By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Exo Lighter”, or large enterprises, they have established a Facebook page for advertising and promotion. “Exo Lighter” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Exo Lighter” through the method of adspy!

Exo Lighter Facebook ad Introduction by ad spy method

“Exo Lighter” introduction:The Flame Reinvented Exo Lighter es un lujoso encendedor electrónico innovador libre de gas y químicos.

“Exo Lighter” Facebook ads last run:2020-02-14 07:30:27

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Exo Lighter” ads data to help “Exo Lighter” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Exo Lighter”. In this report, we analyze in detail the best ad cases of “Exo Lighter”.

Exo Lighter Top3 Ads Case Study:

Advertisers Exo Lighter Exo Lighter Exo Lighter
Ad title ⭐️⭐️⭐️⭐️⭐️ - 40% de Descuento ⭐️⭐️⭐️⭐️⭐️ - 40% de Descuento ⭐️⭐️⭐️⭐️⭐️ - 40% de Descuento
Ad text ¿Te vas a quedar con las ganas? 🤔 ¡SÓLO por esta semana, todos los modelos a $589 con ENVÍO GRAT... 🤔¿Quién se quedó con tu encendedor? ¡Olvídate del desechable y usa el recargable! ¡SÓLO por es... ¿Aburrido de los encendedores de siempre? ¡Olvídate por fin del Gas y Refills! ¡SÓLO por esta ...
Ad format Carousel Image Image
Categories Product/Service Product/Service Product/Service
Duration 7 days 1 days 1 days
Like 40 2 2

Exo Lighter Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Exo Lighter” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Exo Lighter” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Exo Lighter” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ⭐️⭐️⭐️⭐️⭐️ - 40% de Descuento ⭐️⭐️⭐️⭐️⭐️ - 40% de Descuento ⭐️⭐️⭐️⭐️⭐️ - 40% de Descuento
Ad text  ¿Te vas a quedar con las ganas? 🤔 ¡SÓLO por esta semana, todos los modelos a $589 con ENVÍO GRAT...  🤔¿Quién se quedó con tu encendedor? ¡Olvídate del desechable y usa el recargable! ¡SÓLO por es...  ¿Aburrido de los encendedores de siempre? ¡Olvídate por fin del Gas y Refills! ¡SÓLO por esta ...
Ad type  other  other  other
Ad word count 275  189  186

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Exo Lighter”, the text type used is other to obtain the best ad performance. “Exo Lighter” can use this copy style more. On the other hand, “Exo Lighter” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Exo Lighter” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Exo Lighter” are:LEARN_MORE,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Exo Lighter” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Exo Lighter” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Exo Lighter” top 3 ads schedules are: 7 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Exo Lighter”‘s top 1 ad duration is 7 days. Every advertisement has a life cycle.
“Exo Lighter” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Exo Lighter” ad case study report

If you want to check the best ad case study of other advertisers related to “Exo Lighter”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Exo Lighter”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.