Award-winning Case Study For Exceed Toys By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Exceed Toys”, or large enterprises, they have established a Facebook page for advertising and promotion. “Exceed Toys” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Exceed Toys” through the method of adspy!

Exceed Toys Facebook ad Introduction by ad spy method

“Exceed Toys” introduction:Figure Model Toy!!!

“Exceed Toys” Facebook ads last run:2020-02-29 09:08:58

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Exceed Toys” ads data to help “Exceed Toys” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Exceed Toys”. In this report, we analyze in detail the best ad cases of “Exceed Toys”.

Exceed Toys Top3 Ads Case Study:

Advertisers Exceed Toys Exceed Toys Exceed Toys
Ad title Exceed Toys Exceed Toys Exceed Toys
Ad text Figure Model Toy Figure Model Toy!!! จำหน่าย Figure แท้จากญี่ปุ่น
Ad format Image Image Image
Categories Games/Toys Games/Toys Games/Toys
Duration 385 days 1 days 3 days
Like 1616 12 13

Exceed Toys Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Exceed Toys” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Exceed Toys” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Exceed Toys” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Exceed Toys Exceed Toys Exceed Toys
Ad text  Figure Model Toy  Figure Model Toy!!!  จำหน่าย Figure แท้จากญี่ปุ่น
Ad type  other  other  other
Ad word count 16  19  28

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Exceed Toys”, the text type used is other to obtain the best ad performance. “Exceed Toys” can use this copy style more. On the other hand, “Exceed Toys” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Exceed Toys” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Exceed Toys” are:SHOP_NOW,LIKE_PAGE,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Exceed Toys” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Exceed Toys” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Exceed Toys” top 3 ads schedules are: 385 days,1 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Exceed Toys”‘s top 1 ad duration is 385 days. Every advertisement has a life cycle.
“Exceed Toys” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Exceed Toys” ad case study report

If you want to check the best ad case study of other advertisers related to “Exceed Toys”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Exceed Toys”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.