Award-winning Case Study For Everyday Science By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Everyday Science”, or large enterprises, they have established a Facebook page for advertising and promotion. “Everyday Science” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Everyday Science” through the method of adspy!

Everyday Science Facebook ad Introduction by ad spy method

“Everyday Science” introduction:

“Everyday Science” Facebook ads last run:2020-02-23 04:40:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Everyday Science” ads data to help “Everyday Science” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Everyday Science”. In this report, we analyze in detail the best ad cases of “Everyday Science”.

Everyday Science Top3 Ads Case Study:

 1st2nd3rd
Advertisers Everyday Science Everyday Science Everyday Science
Ad title 6+ brilliant ways of making slime 6 totally awesome experiments you can do with salt 6 awesome science experiments that involve oil
Ad text #4 looks crazy. #2 is pretty! So exciting! These are going to be fun to play around with!
CTA type N/A N/A N/A
Ad format Image Image Image
Categories Brand Brand Brand
Duration 190 days 172 days 172 days
Like 49 734 123

Everyday Science Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Everyday Science” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Everyday Science” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Everyday Science” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 6+ brilliant ways of making slime 6 totally awesome experiments you can do with salt 6 awesome science experiments that involve oil
Ad text  #4 looks crazy.  #2 is pretty!  So exciting! These are going to be fun to play around with!
Ad type  other  other  other
Ad word count 15  13  59

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Everyday Science”, the text type used is other to obtain the best ad performance. “Everyday Science” can use this copy style more. On the other hand, “Everyday Science” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Everyday Science” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Everyday Science” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Everyday Science” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Everyday Science” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Everyday Science” top 3 ads schedules are: 190 days,172 days, and 172 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Everyday Science”‘s top 1 ad duration is 190 days. Every advertisement has a life cycle.
“Everyday Science” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Everyday Science” ad case study report

If you want to check the best ad case study of other advertisers related to “Everyday Science”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Everyday Science”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.