Award-winning Case Study For Everton Football Club By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Everton Football Club”, or large enterprises, they have established a Facebook page for advertising and promotion. “Everton Football Club” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Everton Football Club” through the method of adspy!

Everton Football Club Facebook ad Introduction by ad spy method

“Everton Football Club” introduction:The official Facebook page of Everton Football Club.

“Everton Football Club” Facebook ads last run:2020-01-19 20:21:57

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Everton Football Club” ads data to help “Everton Football Club” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Everton Football Club”. In this report, we analyze in detail the best ad cases of “Everton Football Club”.

Everton Football Club Top3 Ads Case Study:

Advertisers Everton Football Club Everton Football Club Everton Football Club
Ad title Everton Football Club Everton x Angry Birds - Scream-powered scooter challenge! Everton Football Club
Ad text LESS THAN 200 TICKETS LEFT! Get your ticket now for Everton Women's first game at their new stadi... Scream if you want to go faster!  Your daily reminder that Carlo Ancelotti is the Everton manager - and he's absolutely boss.
Ad format Carousel Video Image
Categories other other other
Duration 1 days 3 days 1 days
Like 107 4294 6889

Everton Football Club Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Everton Football Club” top 3 ads are: Carousel,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Everton Football Club” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Everton Football Club” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Everton Football Club Everton x Angry Birds - Scream-powered scooter challenge! Everton Football Club
Ad text  LESS THAN 200 TICKETS LEFT! Get your ticket now for Everton Women's first game at their new stadi...  Scream if you want to go faster!  Your daily reminder that Carlo Ancelotti is the Everton manager - and he's absolutely boss.
Ad type  other  other  other
Ad word count 150  33  92

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Everton Football Club”, the text type used is other to obtain the best ad performance. “Everton Football Club” can use this copy style more. On the other hand, “Everton Football Club” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Everton Football Club” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Everton Football Club” are:SHOP_NOW,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Everton Football Club” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Everton Football Club” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Everton Football Club” top 3 ads schedules are: 1 days,3 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Everton Football Club”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Everton Football Club” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Everton Football Club” ad case study report

If you want to check the best ad case study of other advertisers related to “Everton Football Club”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Everton Football Club”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.