Award-winning Case Study For Ever New By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Ever New”, or large enterprises, they have established a Facebook page for advertising and promotion. “Ever New” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Ever New” through the method of adspy!

Ever New Facebook ad Introduction by ad spy method

“Ever New” introduction:Welcome to the official Ever New Facebook Fan Page, a fashion clothing and accessories brand celebrating the feminine beauty of women.

“Ever New” Facebook ads last run:2020-02-17 08:48:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Ever New” ads data to help “Ever New” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Ever New”. In this report, we analyze in detail the best ad cases of “Ever New”.

Ever New Top3 Ads Case Study:

Advertisers Ever New Ever New Ever New
Ad title Botanical Spirit Collection – Spring Dresses & Jumpsuits| Ever New Petite refresh Over 150 New Styles Added to Sale
Ad text  Update your spring wardrobe with our latest drop of petite styles, perfectly suited for women und... Time to top up your wardrobe for less. Shop over 150 new styles added to sale in-store and online...
Ad format Image Image Image
Categories Clothing (Brand) Clothing (Brand) Clothing (Brand)
Duration 1 days 1 days 1 days
Like 0 1 0

Ever New Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Ever New” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Ever New” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Ever New” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Botanical Spirit Collection – Spring Dresses & Jumpsuits| Ever New Petite refresh Over 150 New Styles Added to Sale
Ad text    Update your spring wardrobe with our latest drop of petite styles, perfectly suited for women und...  Time to top up your wardrobe for less. Shop over 150 new styles added to sale in-store and online...
Ad type  other  other  other
Ad word count 0  105  126

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Ever New”, the text type used is other to obtain the best ad performance. “Ever New” can use this copy style more. On the other hand, “Ever New” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Ever New” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Ever New” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Ever New” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Ever New” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Ever New” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Ever New”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Ever New” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Ever New” ad case study report

If you want to check the best ad case study of other advertisers related to “Ever New”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Ever New”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.